RSS 2.0Website Testing & Management
Multivariate testing is an analytical website management tool that uses proven data to increase your sales, leads and subscriptions.
The Taguchi Multivariate testing method Websalad uses, unlike split testing, enables us to look at multiple combinations of the the same page. This means that accurate data about the best combination of webpage elements will be processed and available much faster than other methods allow.
How it works:
Focusing on the important elements of a website that influence conversions, such as headings and calls to action, and the different combinations of these elements, Websalad will create multiple versions of the same page. Both subtle changes to webpage elements, such as layout, or entirely different content, such as promotions, may be used. Even small changes have been known to make a considerable difference to conversion rates.
Every time a customer accesses a website Websalad’s analytical tool will log the hits for each combination of webpage elements. These are cross-referenced to determine exactly which elements and which combination of elements yield the highest conversion rates.
The Taguchi Multivariate method is typically used to optimise landing pages, and other important pages such as the home page or the checkout. These pages are where every small element may or may not influence a website visitor to convert to a customer or client.