RSS 2.0Web Strategy
Web Marketing Strategy
Our Objective: more website traffic & higher conversion rates
Websalad’s unique service integrates a broad range of tools. Our leading edge techniques including search engine optimisation, pay per click advertising, split testing, copy writing, web design, and tailor made strategies, are proven to deliver results with an increase in website traffic and higher conversion rates.
Let us explain…
1. Traditional web design:
2. Websalad web marketing: how we do it
3. The result: what you will see
4. What we deliver: eliminating the guesswork
Be Found
Quantify the interest your site is generating from first time visitors and maintain repeat traffic
Understand which key words are actually generating orders, trials, downloads, or information requests.
Increase your advertising spend only on key words that improve results.
Discover which search engines people are using to find your site and driving profitability.
Be Engaging
Be compelling and ensure easy navigation of your site.
Highlight problem areas - eg single page visits.
Monitor web site pages - unserstand who is coming and going to reduce ‘leakage’ from your sales funnel.
Be Better
See how many visitors place orders, take trials, request information as you measure and evaluate your performance.
Utilise the latest split testing techniques to improve performance
Receive tailor made Key Performance Indicators that focus on consistent improvement and ongoing success.
Be profitable
Profile the probability of your visitors with web site segmentation.
Advertising comparison - compare broader markets and web marketing information.
The Result is an effective web site which constantly measures & improves on your results. The secret is to understand your offer, and then to focus on continually improving it. Lack of clear direction is a problem faced by many internet marketers. Without a clear goal, it is impossible to know what to track, let alone plot a course for improvement.
Websalad helps your direction by developing an effective online strategy, matching your business objectives with those of your online customers.