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Why you should think about niche social media sites

15 Sep 2007 by jason

It can be very difficult to get noticed on some of the larger social media sites. Digg, for example, one of the largest and most popular social bookmarking sites, can make it very difficult to get to the front and get noticedd.

This is because a lot of the users on Digg - especially the ones with the power to get you noticed - are there more for their own personal glory (to be a top ‘Digger’ by suggesting popular articles) than because they care about what you have to say.

Also, a lot of the posts that make it to the top are not necessarily relevant to, well, anything. Offbeat news and funny pictures often rank the highest, and the audience is very broad. Probably 99.9% of the people on Digg are not and will never be interested in your company - depending on who you are, of course.

There are growing up all around and all the time much smaller social media sites for specific niches. For example, there is a search marketer site called Sphinn and a developer site called DZone where a relevant article will not only be more likely to get visible, it will only be read by people who are interested in specific niche.

In case you were wondering, this is how it works: you submit an article, where it goes into a list of ‘new links’: from there, visitors may or may not read it, and may or may not vote for it. (someone else may submit your article in the first place too). When an article gets a certain number of votes, it is put on the home page of the website. If this happens, your traffic will go right up.

There is a big But: if you did manage to get your post on to the front page of a big site like Digg, it would be worth ten times more than the front page of a much smaller site. Some of these social media sites are huge - which is why they are so hard to get onto!


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