Most savvy marketers know the internet as a media and entertainment industry is on on the rise, but not everyone realises just how much things are changing.
There is a decided shift happening at the moment in the media and entertainment industry, and a new report by PricewaterhouseCooper, released last week, detailed just how much is changing. The Australian Financial Review on 1st of August reported the results, saying that “Profound social change is fragmenting media consumption”.
Here is a snapshot of some of the changes happening right now:
Basically, it has never been more important to have sound internet marketing strategies in place. Competition can only get fiercer, and too many companies still think that just having a website is enough. Online PR, SEO, website optimisation and getting involved with social media are just some of the things companies can do to gain a competitive edge.
Don’t get left behind online!