RSS 2.0taguchi multivariate testing
Taguchi Multivariate Testing
Imagine a tool that could show you how to build the ââ?¬Å?perfect salesââ?¬? page. That tool exists today, and itsââ?¬â?¢ known as Multivariate testing, using the Taguchi method. Through sophisticated mathematical formulas, Websalad will show you not only what works and what doesnââ?¬â?¢t, but also why things work the way they do, and how to build the best page possible.
Find out WHY a certain page works…
Traditional testing helps us determine what effects subtle changes have on response rates. Unfortunately, the only way to conclusively know what caused improvements in response is by testing one change at a time. This can be time consuming and costly over the long run - particularly if you have many ‘factors’ to test.Multivariate testing goes far beyond this. In one test, youââ?¬â?¢ll be able to test many variables at the same time, and learn what changes have the most impact.
Designing the experiment
Websalad will help you design a test by providing a structured process which asks you to enter the variables you would like to test and the possible values for each. Our system then designs your experiment and provides html recipe templates to be uploaded to your site.Each template defines a specific way to build a landing page.
Each landing page recipe is then tested, and the results are tabulated in real time. When the test has concluded, Websalad will give you the “golden recipe,” the combination of variables that will give you the absolute highest possible conversion rate.
Taguchi testing is the equivalent of running thousands of split tests simultaneously. It can increase your sales response by 300%-500%.