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		<title>I’m Not Paying for a… Click!?</title>
		<link>http://www.websalad.com.au/blog/pay-per-click/i%e2%80%99m-not-paying-for-a%e2%80%a6-click/</link>
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		<pubDate>Thu, 19 Nov 2009 03:17:24 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[paid online advertising]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[targeted advertising]]></category>

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		<description><![CDATA[We find that as a search marketing company, we have to take a motherly stance on these types of things; it’s sort of like a mother reassuring her angry little teenage son that they will actually be getting a ROI through pay-per-click campaigns, because after all, they do have a limited budget therefore why on earth would they be wanting to splurge all of their pocket money on a singular advertising channel? (Even though PPC makes it abundantly clear that you don’t have to!).]]></description>
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