Pay-Per-Click Advertising can be considered a valuable addition to any marketing mix, particularly when looking to supplement branded online campaigns as well as generate valuable leads throughout the crucial stages of your sales cycle.
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Here’s an interesting development if you’re getting into mobile search, Google AdWords for mobile plans to unveil a new breed of paid ads – known as ‘click-to-call’ ads, they have been engineered to work with phone extensions and will dance around on your mobile screen as animated text ads.
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Pay Per Click advertising is in essence, the most raw and direct form of selling available to businesses on the web, however getting a user to your target landing page is half the battle – in order to get your PPC visitors to convert, your landing page needs to work hard to get the numbers. In order to create a landing page that converts for your PPC campaign, you need to be making sure that all of the cogs within your advertising machine are doing their job. For landing pages, there are six essential areas that you should be targeting in order to reverberate the marketing messages in your paid ads.
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Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests already in place to test and measure the success of this new revenue stream. The clients that got in early to test this new advsertising channel include high-profile retail chains and banks
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We find that as a search marketing company, we have to take a motherly stance on these types of things; it’s sort of like a mother reassuring her angry little teenage son that they will actually be getting a ROI through pay-per-click campaigns, because after all, they do have a limited budget therefore why on earth would they be wanting to splurge all of their pocket money on a singular advertising channel? (Even though PPC makes it abundantly clear that you don’t have to!).
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