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	<title>SEO Sydney, Search Engine Optimisation, PPC Advertising, Social Media, Web Development, SEO Sydney &#187; paid online advertising</title>
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		<title>The Death of the Online Directory?</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/the-death-of-the-online-directory/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/the-death-of-the-online-directory/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 01:47:06 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google Maps SEO]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paid online advertising]]></category>

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		<description><![CDATA[Google expands its reach as it announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a bit more detail here, but what I’m pointing out is that we’re beginning to see trends emerging as Google shifts towards favouring local search. Google has always been stringent on keeping web content relevant, but their advance on local search is now so sophisticated that it could potentially wipe out the good ‘ol fashioned web directory.]]></description>
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		<title>I’m Not Paying for a… Click!?</title>
		<link>http://www.websalad.com.au/blog/pay-per-click/i%e2%80%99m-not-paying-for-a%e2%80%a6-click/</link>
		<comments>http://www.websalad.com.au/blog/pay-per-click/i%e2%80%99m-not-paying-for-a%e2%80%a6-click/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 03:17:24 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[paid online advertising]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[targeted advertising]]></category>

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		<description><![CDATA[We find that as a search marketing company, we have to take a motherly stance on these types of things; it’s sort of like a mother reassuring her angry little teenage son that they will actually be getting a ROI through pay-per-click campaigns, because after all, they do have a limited budget therefore why on earth would they be wanting to splurge all of their pocket money on a singular advertising channel? (Even though PPC makes it abundantly clear that you don’t have to!).]]></description>
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