Websalad Internet Marketing
Level 2, 2 Barrack Street
Sydney, NSW 2000. Australia
Phone: (61 2) 8080 7475
Jason West -contributor
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With so many changes and rapid growth in the field of online or internet marketing, it has never been more important for companies to have a clear and effective online strategy...
.... an ‘online presence’ is simply no longer enough.
Your online success is directly related to your brand’s reputation. That’s why our clients ensure that their valuable reputation is professionally managed online.
'The buzz' online is increasingly capable of impacting on an individual or brand’s reputation, potentially damaging profit margins. Negative or counterfeit listings in search engine results are particularly troublesome.
Our clients maintain a carefully controlled and consistent message through monitoring and influencing online conversations. Websalad's knowledge of social media and search marketing ensures any potential risks are efficiently minimised.
What is ORM?
Online Reputation Management combines public relations with search engine optimisation to minimise the impact of any potentially harmful conversations about you or your brand.
The Online Reputation Management process
First, Websalad Monitor online conversations. Our tools allow us to find out every time your name or brand is mentioned online.
Next, we Analyse the conversation. Using your information, we make decisions about which websites may impact upon your reputation, and whether this impact is negative or positive.
We then Influence the results. This is done through using your assets to effectively 'push' negative results off the search engine result pages, at the same time boosting your own search engine rankings through our well-developed SEO techniques.
What sets us apart
Websalad are the Australian leaders in this field of online marketing. We have developed our own tools and unique processes. Our specialist knowledge of SEO and social media is essential for effective Online Reputation Management.
Websalad's Online Reputation Management is about protecting the interests of our clients, who we regard as business partners. The trust we have developed with our long-term client base stems from our commitment to maintaining and driving their carefully managed online presence.
Contact us today to learn how we can help you control your message online.
I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have been editing Wikipedia to remove potentially damaging details to the government.
The new Wikiscanner website tracks the digital fingerprint of anyone who edits the online encyclopedia, […]
Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across.
I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is.
Both […]
When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don’t mean to create paranoia, just to create awareness of what these people can do if they wanted to.
It is easy for people to publish online […]
You can now find out within days (or even hours, if you have a big brand) what people think about your new product. Online reputation management can do much more than keep unfriendly comments at bay; it can be used to track opinions about brands and products - particularly new ones which will be generating […]
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