Search Engine Optimisation: five things you can do

Search that Converts

With so many changes and rapid growth in the field of online or internet marketing, it has never been more important for companies to have a clear and effective online strategy...

.... an ‘online presence’ is simply no longer enough.

23 May 2008 by admin

Many people want a â�?��?quick fixâ�?��?� to get their website to the top of Google. While we must stress that a proper Search Engine Optimisation service is by far your best bet, there are some simple things you can do to help search engine crawlers index your site properly, which will probably improve your rankings:

Use text links instead of flash
Use a good, descriptive yet simple URL, avoiding too many hyphens
Have a site map with a (text) link from the home page.
Donâ�?��?�t restrict access to your site: search engines do not fill in forms
Continually update your content

Remember, Search Engine Optimisation is a continually evolving art. And itâ�?��?�s even more complicated than it used to be, because search engines are getting smarter. To make it really work, you also need incoming links and an increased web presence.

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