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With so many changes and rapid growth in the field of online or internet marketing, it has never been more important for companies to have a clear and effective online strategy...

.... an ‘online presence’ is simply no longer enough.

Who can you trust online?

23 Jul 2007 by jason

When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don’t mean to create paranoia, just to create awareness of what these people can do if they wanted to.

It is easy for people to publish online these days. If someone had a grudge against you, they could share their views with a lot of readers through the web.

Blogs are a common medium for people to air opinions and get others discussing their feelings. Sometimes whole websites are set up with the prime purpose of bringing down a company. It happened to Walmart in the States.

This might not happen to you. Then again, it might.

Stay ahead of the game. It is possible to find out what is being said about you.


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