RSS 2.0Pay per click advertising
Pay per click (PPC) advertising
Only pay for advertising when someone clicks through to your website.
Nothing else can compare to pay per click advertising simply because people are searching for your services and you get to choose what you want to pay per lead.
If ten thousand people see your ad and only one person clicks on it, then you only pay for that one person. It’s like having your ad in the phone book but you don’t pay just to have it there, you only pay when someone calls you.
Paid search marketing in general
What is paid search marketing?
There are two ways to get your web site to the top of a search engine listing; (1) through the free organic search results (which search engine optimisation targets) and (2) with paid inclusion advertising. Paid search engine marketing (SEM) describes this second process. Through targeted advertising and/or paid listings you are able to short cut your website’s rise to the place where most of your potential visitor’s are looking - the first page of a search engine’s results.
Essentially there are two types of paid inclusion. The first is a fee based directory listing (as used by Yahoo). The second is keyword based advertising which is also known as pay-per-click (PPC) advertsing.
Pay per click (PPC) advertising
Pay per click (PPC) advertising works on an auction system. In general, the higher you bid, the higher up the list your advert will apear. (there are a few other factors but this gives you the general idea!) As with all auctions, the skill in paid search is therefore maintaining a campaign which pays the minimum amount required whilst simultaneously achieves the best possible result. Keyword strategy, advertising copy, bid pricing, and converstion tracking all make up the paid search marketing mix.
Benefits of PPC
You pay for advertising only when someone clicks through to your website. If ten thousand people see your advert and only one person clicks on it, then you only pay for that one person. It’s like having your advertisement in the phone book, but you only pay when someone calls you, not just for the advert placement itself.
Instant presence on search engine results. SEO can sometimes take up to 6 months to show results.
PPC is the most targeted form of advertsing available today. You control the message, audience, navigation, timing and exposure for every campaign.
No other form of advertising can be tracked to the same degree as PPC. Which keywords are your most profitable? Which time & day are getting you the best results? Where are your best visitors coming from? Websalad conversion tracking combined with PPC can provide the answers.
SEO and/or paid search engine marketing?
SEO is vitally important to your web site’s long term success. The results from SEO provide a solid foundation and the benefits are free!
SEM provides a fast track for many clients who would possibly not get SEO exposure without a complete overhaul of their web site.
A combination of both techniques is usually the best option for most clients.
Pay Per Click Bid Management with Websalad
Optimizing your bids on keywords and monitoring those bids can be a time consuming process. We handle this entirely, so you can focus on building your business and servicing your customers. Budget limits can easily be set and maintained.
Do you have any additional questions?
Phone us (02) 8080 7475 or contact us to find out more