Online Reputation Management
Manage your brand online
‘The buzz’ online is increasingly capable of impacting on an individual or brand’s reputation, potentially damaging profit margins. Negative or counterfeit listings in search engine results are particularly troublesome.
Our clients maintain a carefully controlled and consistent message through monitoring and influencing online conversations. Websalad’s knowledge of social media and search engine marketing ensures any potential risks are efficiently minimised.
What is ORM?
Online Reputation Management combines public relations with search engine optimisation to minimise the impact of any potentially harmful conversations about you or your brand.
The Online Reputation Management process
First, Websalad Monitor online conversations. Our tools allow us to find out every time your name or brand is mentioned online.
Next, we Analyse the conversation. Using your information, we make decisions about which websites may impact upon your reputation, and whether this impact is negative or positive.
We then Influence the results. This is done through using your assets to effectively ‘push’ negative results off the search engine result pages, at the same time boosting your own search engine rankings through our well-developed SEO techniques.
What sets us apart
Websalad are the Australian leaders in this field of online marketing. We have developed our own tools and unique processes. Our specialist knowledge of SEO and social media is essential for effective Online Reputation Management.
Websalad’s Online Reputation Management is about protecting the interests of our clients, who we regard as business partners. The trust we have developed with our long-term client base stems from our commitment to maintaining and driving their carefully managed online presence.
Contact us today to learn how we can help you control your message online.
