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How to get your Online Press Release read

One problem with sending out your press releases is the amount that get sent every day – how can you be sure that yours will get read?

Journalists are very busy and work to tight deadline. With the amount of press releases sent out, they do not have time to read all of them to see which ones are relevant to their particular interest.

There are two things you can do to greatly increase the chances of your release getting read:

  1. Send press releases only to people that want them. This can be done through press release distributors or through building up your list of contacts. If that’s not possible, send it to the person who handles the relevant subject.
  2. Make sure your headline and first few lines say exactly what your press release is about – time-poor readers will be scanning your document to save time.

And make absolutely sure that your contact information is available and prominent.

A press release can give you great visibility – Just make sure you optimise it properly :-)