Online, everything is just a little bit different.
Traditional PR is all about grabbing and holding the reader’s attention, and getting exposure in a competitive, media-saturated world.
Online PR does that, too. But there is an added element. Two totally different types of readers need to be considered: humans and machines.
Online PR needs to be attractive to search engines and people at the same time. This involves things like linking and keyword research, things traditional PR companies generally know very little about.
But the readers themselves can never be forgotten.
Attractive and relevant headlines and content are still of the utmost importance.
So there is a fine balance to maintain in Online PR between both types of readers. Use a combination of SEO strategies and traditional marketing techniques to get the most attention and achieve the highest impact.
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By Jacob Skir on 17 May, 2007 at 7:58 am
“Two different types of readers: humans and machines”, “keyword research” – these are the exact points.