Making your Online Press Release Newsworthy

Search that Converts

With so many changes and rapid growth in the field of online or internet marketing, it has never been more important for companies to have a clear and effective online strategy...

.... an ‘online presence’ is simply no longer enough.

05 Jun 2007 by jason

The most important part of an online press release is that it needs to attract readers who are looking for something new or important. An online press release must be newsworthy. No-one uses news search engines to look for a description of a product, company or service that only tells them what they already know.

For a press release to be Newsworthy, it must do at least one of these things:

Announce something new
Announce a new aspect to something that already exists
Tell the readers something they don’t know
Be relevant to something that is going on in the news right now
Be relevant to something that people care about right now

Think about it: what are the kinds of stories that feature prominently in newspapers? either something new, or something that reflects what people are wanting to know more about right now. If your press release is newsworthy, it won’t be ignored.

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