SEO - Online Reputation Management - Web Marketing: Websalad

Websalad Internet Marketing
Level 2, 2 Barrack Street
Sydney, NSW 2000. Australia
Phone: (61 2) 8080 7475

Search that Converts

Search that Converts

With so many changes and rapid growth in the field of online or internet marketing, it has never been more important for companies to have a clear and effective online strategy...

.... an ‘online presence’ is simply no longer enough.

Making your Online Press Release Newsworthy

05 Jun 2007 by jason

The most important part of an online press release is that it needs to attract readers who are looking for something new or important. An online press release must be newsworthy. No-one uses news search engines to look for a description of a product, company or service that only tells them what they already know.

For a press release to be Newsworthy, it must do at least one of these things:

  • Announce something new
  • Announce a new aspect to something that already exists
  • Tell the readers something they don’t know
  • Be relevant to something that is going on in the news right now
  • Be relevant to something that people care about right now

Think about it: what are the kinds of stories that feature prominently in newspapers? either something new, or something that reflects what people are wanting to know more about right now. If your press release is newsworthy, it won’t be ignored.


Share this article:

These icons link to social bookmarking sites where readers can share and discover new web pages.

  • Digg
  • del.icio.us
  • BlinkList
  • Furl
  • Ma.gnolia
  • Technorati
  • YahooMyWeb

Leave a Reply

*
To prove you're a person (not a spam script), type the security word shown in the picture.


Anti-Spam Image

Who are we | Website Conversions | Business blogging |
SEO articles | Landing page optimisation | Business blogging articles | Contact | Privacy policy | Resources

©2008 Seach Engine Optimisation, SEO ¦ Online Reputation Management ¦ Web Marketing :: Websalad. .