The Significance of Google Mobile

Optimising for Google mobile search goes hand-in-hand with local search optimisation… Why? Because Google mobile uses all of the data collated in a Google local business listing to give users a pinpoint accurate location-based referral on their mobile phone as they search for businesses on the fly. Google also pulls in all websites that have been coded for mobile searches, giving them preference above other websites in organic search rank. If you’re a business looking to compete in the mobile optimisation and local search ranking battles, then there are two things that you need to question:

1. Has your Google Local Business listing (Google Places) been owner-verified and is it 100% completed?
2. Do you have a landing page in place for mobile-related searches?

A vast majority of Australians are beginning to favour the Apple iPhone, as the sheer convenience of the device is unparalleled. If local search optimisation is applicable to your business model, then the odds are that someone out there is going to be searching for your key products and services on the go. If a user is in the vicinity of your business, all they need to do is enter a keyword based on their current location and let their handheld device do the rest. From the users-end, it really is as simple as typing in the word ‘pizza’ and being bombarded with a nice little compendium of local pizza parlours within your radius:

The same can be applied to any business, regardless of what products or services are being sold or offered. Google wants to make sure that for whatever reason you may need to find a store that sells antique lampshades, you are always pointed towards the closest and most value-added service.

Mobile search now has a grapple hold over local search optimisation, and will continue to do so over the up and coming year. Have you considered a mobile search strategy to supplement your local search tactics?