LinkedIn has created its own paradigm within the social media world. While Twitter and Facebook have been chasing down the larger consumer market, LinkedIn has maintained, refined and enhanced it’s focus on business networking. Even though LinkedIn is especially effective for business-to-business (B2B) social media campaigns, it’s often found missing in the marketers arsenal.
The premise of any LinkedIn campaign can be summed up in three words: influence, reputation and reach. Being actively engaged within online business networks opens up a plethora of marketing opportunities for your business. LinkedIn has a range of features to faciliate this engagement. Here are five easy ways to grow your LinkedIn influence, reputation and reach.
Your personal network is the foundation for any promotion you do on LinkedIn. Make an active effort to grow your connections both through real-life networking and searches for people in your field or the field to which you want to promote. As you grow your network, ask for and offer profile recommendations. Keep in mind that if you give more, you’ll also get more. Profile recommendations are a great way to grow your professional reputation, and add an authoritive voice behind any events or products you hope to promote.
LinkedIn is packed with virtual business communities, and it is in your interest to be as actively involved in these as possible. Search for groups in the areas you want to promote to and join in with that groups’ discussions Also make good use of LinkedIn’s Q&A feature, answering as many relevant questions as you can. Doing so will grow your reach and reputation on the network, and will lead people to your products and/or services.
Your profile is essentially your online persona, your avatar. Any time you spend fine-tuning your LinkedIn profile is time well spent. What should you tweak?
It’s hidden in a dropdown menu, but LinkedIn has a very clever events feature that allows you to see all the upcoming events within your network. Events are effective ways to engage potential clients, if you’re running or attending an event be sure to add it into LinkedIn.
By engaging in groups, Q&A and LinkedIn events you will be able to learn a lot about potential customers and business opportunities. You can gauge demand for certain services, and look into the people or companies you should target your idea towards. Planning is a key part of any marketing effort, and the power of LinkedIn search and groups will help you even in the planning stages.
There is a wealth of potential within LinkedIn that can be accessed by a well constructed social media campaign. If you’re looking to promote a product to business customers, Websalad’s range of B2B marketing services are for you.