For the budget conscious brand-advocate, simple tasks can go a long way when it comes to your online reputation. An excess precense online is not necessary. Simply setting up and monitoring a manageable, customized RSS feed with your company name or associated keywords and phrases can work wonders for your online reputation. Some favourable options include creating Google or Yahoo! news alerts that track news, web groups, blogs and even press releases to keep track of what others are saying about you online. Use free resources such as Technorati, BlogPulse and Feedster to make sense of online patterns surrounding your company or its products or services. Engaging and staying ahead is vital in the Blogosphere and in turn is crucial to managing your online reputation.