Translation is not Localisation…
Face-to-face interaction and trust building is the key to get into any heart, particularly in the Asian region. Business in Asia is personal; a method to engage this way of performing business is necessary. More modern SEO techniques involve incorporating a human face to your online presence as a matter for trust building with potential clients and customers.
As an international competitor it will be important to monitor and separate your position from the local competition. After all, local business can be the toughest to compete with.
In Asia Google is not number one, so it’s important to have a strong local knowledge of the online landscape:
* Baidu #1 in China
* Japan and Korea love Yahoo!
* Other regional engines/portals (Alibaba http://www.alibaba.com/)
* Yahoo! has no standard PPC interface
* Analytics tools don’t work in Asia (character sets are a problem)
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