So here’s to the first Websalad blog post of 2010, and we all hope you had both a happy and safe Christmas and New Year! As I’m writing this, I’m about as limber as a rusty nail and my typing skills are a bit primal… It could have something to do with playing too much Super Mario for Wii over the past few days… But as I’m reading up on what I missed over my 2 weeks away (yep, 2 weeks away from the internet and I feel like a victim of devolution) I’ve awoken to be enlightened by the fact that yes, we are now one decade into the “future”… The Millennium bug never happened when it was supposed to, and although we’re yet to see any hover cars or hover boards (I’ll give you 4 years, McFly….) we have seen some amazing technological developments within the web sphere.
As anticipated there were a lot of changes on the web in 2009, Google gained a new competitor in Microsoft with the launch of the Bing search engine, and what was forecast to send shockwaves throughout the search industry merely gave ripples… While we’re talking search in 2009, what about the increasing emphasis on optimizing social media (refer to Google’s intention to index Facebook and Twitter for search)? And then there’s the rapid development of the smart phone, with the iPhone and the BlackBerry already occupying an enormous portion of the market – with the Google Nexus One set to launch later this year – mobile internet has experienced an unprecedented growth with large scale consumer websites beginning to optimize for mobile browsing. Is mobile internet already dictating the path of search in 2010….? Only time will tell…
Elsewhere on the web: Yahoo’s Geocities project finally bit the bullet, and although its demise was imminent, it still brings a bit of a nostalgic tear to my eye… Looking at the action on the social media side of things, Facebook and Twitter continued to receive exponential growth, whereas Myspace.com lost half of its United States based users in 2009. Does anybody even care about MySpace anymore…? Evidently not, and the many changes to Myspace in 2009 have done the website no justice. Twitter seemed to clean itself up quite a bit, with a sleek new home page, an ergonomic retweet support function and also the inception of twitter ‘lists’ into its forte… And if we’re going to talk 2009 interface changes here, what about the mess that Facebook is in? From memory I can count a notable 2 interface changes for 2009 (don’t quote me on that figure) that left users confused and irritated, including myself – but somehow the perpetual growth of Facebook’s market share continued onwards unscathed by the website’s experimental tactics.
So where to from here…? We’re ten years into the 2nd millennium, and although we’re not yet under complete oppression and subjugation from artificial intelligence (see Skynet: scheduled for 2018), we seem to be making some pretty incredible technological advancements.
What would you like to see in search and social media in 2010…?