Will the iPhone be uncrowned from its position of dominance in the smart phone market? This may very well be the case with Google’s new Android operating system lurking in the shadows! Just to make things clear, we’re not talking about Google’s smart phone equivalent, the Nexus One, we’re purely talking smart phone software.
Not just limited to one device
Google’s Android OS is being built-in to a new breed of smart phones that are hitting the shelves, with manufacturers such as Motorola and HTC being the first to adopt the new technology.
If sales take off, smart phone users will have a much more convenient, interactive mobile search experience in the palms of their hands.
The web browser used on the Android OS plugs the holes in Apple’s innovation – offering mobile browsing support for Adobe Flash. The end result makes browsing much more practical for hand-held web users on the go, who could not previously view and flash videos or flash applications when encountered via the Apple iPhone.
A personalised local search experience
Of course, Google are going to make use of their own Maps technology with the Android OS and deploy an in-built 3G GPS system for phones that support Android.
With the operating system to become available across a multitude of new smart phone models from various manufacturers, Google Maps will continue to strengthen its position as the global standard for a localised search engine.
Pretty cool, huh? The competition is heating up! Expect the importance of local search to grow over time as the smart phone market continues to expand.