It’s been hot on the press lately, all of your favourable news sites, even in commuter-buzz magazines like mX… But it has been a long time coming. Google has pushed the red button and has finally gone live with Google Caffeine.
We just wanted to shed some light on what Google’s latest change means to you and your website. From an SEO point of view, it will play absolutely no part in affecting your web rankings.
Why it doesn’t change anything for SEO…
The big innovation of Google Caffeine, and the change that ensues, is simply a restructure of how Google stores data in their index as well as how they find content for their index. It is a new structure to the search engine that can index content on the web more quickly and more efficiently.
What does this mean for your website?
The development of Google Caffeine means that there will be more emphasis placed on the quality of your website content, as well as the turnover of your website content. This is something we had forecast long ago, with Google making it pretty clear in the past that it planned on going down this road.
Take out word for it – it’s a good thing.
Generating quality content for search has always been emphasised by Google in the past as an imperative part of any online strategy. Google Caffeine has simply ended this speculation, confirming it as a valid contributor to the performance of any website in search engine result pages.
Want to learn more?
Give us a call – we love to talk Google!