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	<title>SEO Sydney, Search Engine Optimisation, PPC Advertising, Social Media, Web Development, SEO Sydney</title>
	<link>http://www.websalad.com.au</link>
	<description>Fresh Web Thinking</description>
	<lastBuildDate>Mon, 08 Mar 2010 04:09:51 +0000</lastBuildDate>
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	<language>en</language>
	
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		<title>Presentation Pointers: YouTube Video Timestamps</title>
		<description><![CDATA[Yet another way to make content on the web straight to the point and much more relevant: YouTube video timestamps! This tip is a nice little ace to have up your sleeve for presentations, as well as keeping all media within your web page as topical as possible.]]></description>
		<link>http://www.websalad.com.au/blog/web-development/youtube-video-timestamps/</link>
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		<title>Internet Retailer test quote</title>
		<description><![CDATA[E Commerce picked up last year and the pace accelerated sharply last month
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		<link>http://www.websalad.com.au/industry-quotes/internet-retailer-test-quote/</link>
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		<title>Google Analytics for Facebook Fan Pages</title>
		<description><![CDATA[So here I am, sipping on my morning coffee reading through the Search Engine Journal when I stumble across this little gem. The time has finally come; there is a way that you can add Google Analytics Tracking to your Facebook fan pages. To spare you the grief of reading through an entire blog article, here’s the simplest way to set up GA for your Facebook Fan Page.]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/google-analytics-for-facebook-fan-pages/</link>
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		<title>Polishing Your Inbound Link Network</title>
		<description><![CDATA[Link building is one big game of chicken. Bold statement, yes, but there is perfectly valid reasoning to it. The object of link building in SEO is to increase the power of your link profile by creating as many links pointing inward to your site as possible, but the element of the game that makes it so hard to play is that your links need to be relevant and natural. ]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/polishing-your-inbound-link-network/</link>
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		<title>SEO Spammers: Thanks for the Laughs!</title>
		<description><![CDATA[The search engine market is serious business, and like all aspects to business there will always be those who self-aggrandize through content that offers minimal value to clients and consumers. To the readers of this post, whether you're an SEO guru or a novice, here’s a little bit of trivial link-fodder that we've discovered to lighten up your day.]]></description>
		<link>http://www.websalad.com.au/blog/seo-articles/seo-spammers-thanks-for-the-laughs/</link>
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		<title>The Great Battle of the CMS</title>
		<description><![CDATA[When it comes to selecting a content management system that best suits your criteria, there are hundreds of free CMS platforms to download online – each with the promise of easy navigation, simple data import tools and with formatting so easy you may as well be drawing the design on your screen with crayons. From our experience in selecting content management systems for development, it’s really all a case of giving certain platforms the preferential treatment; even in doing so however we’re still in a bit of a quandary when it comes to choosing the right platform for the job.]]></description>
		<link>http://www.websalad.com.au/blog/web-development/wordpress-vs-joomla/</link>
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		<title>Hammering Into 2010: What&#8217;s in store for us?</title>
		<description><![CDATA[So here’s to the first Websalad blog post of 2010, and we all hope you had both a happy and safe Christmas and New Year! As I’m writing this, I’m about as limber as a rusty nail and my typing skills are a bit primal… It could have something to do with playing too much Super Mario for Wii over the past few days…]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/hammering-into-2010-whats-in-store-for-us/</link>
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		<title>SEO For Google Maps</title>
		<description><![CDATA[Optimising for Google Maps via the Google Local Business Center will drive you insane, and from my own personal experience, if you’re looking to set up listings on behalf of multiple brands within a certain time frame – you may as well quit your job now and declare yourself a telemarketer.]]></description>
		<link>http://www.websalad.com.au/blog/seo-articles/seo-for-google-maps/</link>
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		<title>Game Shark Advertising Through Social Media</title>
		<description><![CDATA[Facebook in recent times has turned itself into a bit of a developer's playground, although it still maintains stringent standards and regularly polices spammy applications and offensive content, there is still a great loophole that remains for tech-pirates looking to capitalise on their loose policy on gaming applications.]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/game-shark-advertising-through-social-media/</link>
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		<title>I’m Not Paying for a… Click!?</title>
		<description><![CDATA[We find that as a search marketing company, we have to take a motherly stance on these types of things; it’s sort of like a mother reassuring her angry little teenage son that they will actually be getting a ROI through pay-per-click campaigns, because after all, they do have a limited budget therefore why on earth would they be wanting to splurge all of their pocket money on a singular advertising channel? (Even though PPC makes it abundantly clear that you don’t have to!).]]></description>
		<link>http://www.websalad.com.au/blog/pay-per-click/i%e2%80%99m-not-paying-for-a%e2%80%a6-click/</link>
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		<title>Five Simple Tips to Improve Conversions</title>
		<description><![CDATA[Sometimes when online businesses begin to notice a decline in their online conversion rates, before thinking laterally about what the catalyst attributing to the decline may be they delve into a frenzy of panic-driven CRO testing.

Before you drown yourself in testing and development changes, perhaps you should take a look at exploring the following steps...]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/five-simple-tips-to-improve-conversions/</link>
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		<title>SEO Friendly Social Media</title>
		<description><![CDATA[So you’ve successfully kicked off your social media campaign, your social profiles looks flawless and you’re beginning to calibrate a nice social media network. But are these profiles ranking well? If not, here are some tricks of the trade to help make your social profiles SEO friendly...]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/making-social-media-seo-friendly/</link>
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		<title>Social Media Folklore – It’s No Fairy Tale</title>
		<description><![CDATA[In the world of search engine optimization, social media can be vital to ensuring the success of your off-site search engine optimization. But how does one go about launching a successful social media campaign?]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/social-media-folklore-%e2%80%93-it%e2%80%99s-no-fairy-tale/</link>
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		<title>SEO Tactics: Avoiding the red flags</title>
		<description><![CDATA[In the practice of SEO, you need to be cautious of some of the red flags that possess the power to damage your credibility and totally dismember all of the hard work you put in your SEO campaign. ]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/seo-tactics-avoiding-the-red-flags/</link>
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		<title>Feasting Upon Social Media for Business</title>
		<description><![CDATA[In 2009, social media has emerged as one of the most imperative marketing mediums available to any business seeking to develop a successful marketing campaign online.]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/internet-marketing-businesses-choose-to-feast-on-social-media/</link>
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		<title>SEO: The Bing Way</title>
		<description><![CDATA[With the explosion of Bing.com onto the search marketing scene, search engine optimizers and internet marketers alike have been questioning the overall differentiation in search algorithms in contrast to the great Google monster. It’s time to get nerdy here, and without hindering away from the Geek Speak, let’s assess whether or not we should be [...]]]></description>
		<link>http://www.websalad.com.au/blog/seo-articles/seo-the-bing-way/</link>
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		<title>The E-Commerce Essentials</title>
		<description><![CDATA[he exponential growth rate of E-Commerce presents an immeasurable number of opportunities for retailers seeking to utilize the vast outreach of online mediums, however, getting started can be a little bit daunting. That's why we've provided a few tips that form the crux of what you need to know about E-Commerce before beginning your online marketing campaign]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/ecommerce-essentials/</link>
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		<title>Social Media Strategies: Wikipedia</title>
		<description><![CDATA[In 2001 Wikipedia emerged on the internet and was quick to show the effectiveness of collaborative content online, since 2001 many sites have developed their own Wiki&#8217;s which in turn have been useful tools to their site, yet not all companies are maximizing the potential of their Wiki&#8217;s. Here are some examples on how you [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/wiki-effectively-unfinished/</link>
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		<title>Online Reputation Management: Know Where you stand</title>
		<description><![CDATA[For the budget conscious brand-advocate, simple tasks can go a long way when it comes to your online reputation. An excess precense online is not necessary. Simply setting up and monitoring a manageable, customized RSS feed with your company name or associated keywords and phrases can work wonders for your online reputation. Some favourable options [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/knowing-stand-reputation-management/</link>
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		<title>Business Blogging: Giving your customers value</title>
		<description><![CDATA[



  
It is important that when you launch a corporate blog that you don&#8217;t solely focus on &#8220;what&#8217;s in it for us&#8221;. In the online world, beware that you must walk the tough line between user control and managing corporate and brand messaging. If you give additional value for your customers then there is no [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/giving-customers-corporate-blogging/</link>
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		<title>Launching a Site: The Basics</title>
		<description><![CDATA[When launching a new website there&#8217;s some basic steps to take, to make sure that Google will be happy as will your fellow browsers. Keeping it simple and easy to read is the first one of these steps, make sure that the site is well structured and contains information that is relevant its not worth [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/launching-site-basics/</link>
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		<title>Social Media Optimisation: Do&#8217;s and Don&#8217;ts</title>
		<description><![CDATA[Social Media, the way of the future in regard to the internet, with hundreds of millions of users daily it’s important to take into account the benefits of using it correctly however there are certain unwritten rules and regulations whilst you’re using the Web 2.0. Firstly don’t be a bully, you will anger the community [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/dos-donts-social-media/</link>
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		<title>Understanding the &#8216;No-follow&#8217; attribute in SEO</title>
		<description><![CDATA[For those SEO &#8216;first-timers&#8217;, understanding the importance of link attributes is paramount when it comes to your link building and networking activity on the web. The &#8216;no-follow&#8217; tag attribute was introduced by Google in January 2005, the idea behind it being that websites could nullify link value by adding the &#8216;no-follow&#8217; attribute to meta tags [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/understanding-nofollow-attribute/</link>
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		<title>Social Media Optimisation: Facebook Fan Page</title>
		<description><![CDATA[Have you considered a Facebook fan page for your company or site?, if not maybe you should. Facebook Fan Pages are a great way of marketing your product to potential customers and clients and it also gives &#8216;Fans&#8217; of your product a place to meet and discuss much like a forum. These Fan pages are [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/social-media-optimisation-facebook-fan-page/</link>
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		<title>Social Media Optimisation: Making a content Rich Site</title>
		<description><![CDATA[Mainstream social media sites play a vital role in increasing your web page&#8217;s exposure, and on the web it is very well known that lots of exposure means lots of success. Social media giants such as Digg, Facebook and Delicious are rich in natural links, therefore creating socially engaging content can work wonders for your [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/importance-social-media-contentrich-website/</link>
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		<title>Search Engine Optimisation Strategies: The importance of &#8216;description&#8217; Meta tags</title>
		<description><![CDATA[A page&#8217;s meta description gives Google and other search engine giants a clear indication of what your page is all about. While a page&#8217;s meta title may be a simple phrase comprising of a few words, the description tags can be made up of a few keyword specific sentences or paragraphs. The importance of the [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/importance-description-meta-tags/</link>
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		<title>Uncovering the Online Conversion basics</title>
		<description><![CDATA[Online conversions are associated with targetted clients or consumers attribute measureable value to your business when participating in a desired action on your landing page. A basic description of a landing page is the point at which an Internet visitor lands on your websites &#8211; landing pages can be classed as either connected or separate [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/uncovering-online-conversion-basics/</link>
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		<title>Online Conversions: Three keys to success</title>
		<description><![CDATA[Before delving into the specifics of landing page optimisation, the three key concepts of online marketing need to be taken into consideration. These three concepts can be outlined as follows:

Online Acquisition -  The physical process of bringing people to your website or landing page
Online Conversion &#8211; Persuading site visitors to convert to your online services
Online [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/online-conversions-keys-success/</link>
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		<title>Online Coversions and Understanding your Landing page</title>
		<description><![CDATA[To successfully practice the notion of online conversions, it is extremely important that you understand all of the elements surrounding your landing page. Firstly, you must determine what type of landing page you will use to target your online conversions. The three types of landing pages include: The Main Site, The Micro-site (Market specific affiliate [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/online-coversions-understanding-landing-page/</link>
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		<title>Social Media Optimisation: Online Forums</title>
		<description><![CDATA[In 1999 Bodybuilding.com opened its online forum just 2 months after opening its shop, now it has over 1.1 million members who make 1.6 million posts and create 67,000 new topics/threads per month. This example shows the power of online forums if utilised properly, a forum is a place where people can come together and [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/social-media-optimisation-online-forums/</link>
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		<title>Search Engine Optimisation Strategies: Kick-Starting Your Directory Building</title>
		<description><![CDATA[At the crux of search engine optimization, building an empire of backlinks and keywords is a quintessential part of maximizing online exposure. An easy way to get started is to engage in directory building. The Internet is littered with tonnes of Directory Listing websites, however you should only want to siphon out the Directory websites [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/kickstarting-directory-building/</link>
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		<title>Understand online Consumer Behaviour with Web Analytics</title>
		<description><![CDATA[A few years ago only the biggest online retailers and firms had the tools to properly analyse their customers gaining valuable insights into their browsing patterns and the way in which they perceived the website. These tools are commonly known as Web Analytics and they are now becoming cheaper and free so everyone even the [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/consumer-behaviour-understand-web-analytics/</link>
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		<title>Search Engine Optimisation Strategies: Page Rank</title>
		<description><![CDATA[Page Rank is the rank that every page is given by Google when performing it&#8217;s search calculations. Named after Larry Page who invented it alongside co-founder of Google Sergey Brin in the late 1990s, the aim of page rank is to return higher quality results but calculating the relevance and importance of a page, page [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/page-rank/</link>
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		<title>Search Engine Optimisation Strategies: Keywords</title>
		<description><![CDATA[Retailers should take into consideration Keywords when they are forming a online marketing plan, research shows that consumer eyes generally skip over the targeted ad&#8217;s that appear after a search to look at the natural results that come up in a search engine. Keywords are words/phrases that help search engines index your website and render [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/keywords-relevance-search-engine-marketing/</link>
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		<title>Internet Filtering and its Effects</title>
		<description><![CDATA[In December of this year, during the Christmas break when people won’t be paying too much attention the process of ISP-Level Internet Content Filtering, will begin testing in Australia. Minister for Broadband, Communications and the Digital Economy Senator Stephen Conroy has stated that the filter that will block illegal sites and those deemed unsuitable for [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/australian-internet-censorship/</link>
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		<title>Mobile Website landing page Optimisation</title>
		<description><![CDATA[With more and more mobile phones being released that can browse the internet such as the IPhone it is important to make sure that your site can be easily accessed and viewed by these people. Remember they aren’t browsing your site at home or in the office though, it’s generally on a cramped train or [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/mobile-websites/</link>
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		<title>Search Engine Optimisation Strategies: Linking</title>
		<description><![CDATA[‘Trust’ is a fickle word to define in this modern day and age, there are many different interpretations of its meaning. The most successful SEM’s especially those involved in link building are those who understand the meaning of the word ‘trust’ from a search engines perspective. Earning trust online is a case of attracting links [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/linking/</link>
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		<title>Google opens office in Singapore</title>
		<description><![CDATA[SEO in Asia:
In May, Google Inc., the world&#8217;s leading search engine, opened an office in Singapore as a hub for its southeast Asian operations including Australia and New Zealand. Google realises the importance and growth potential of the region and has learned that localisation is critical, especially in this part of the world. Google also [...]]]></description>
		<link>http://www.websalad.com.au/blog/international-seo/google-opens-office-singapore/</link>
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		<title>International Web Marketing</title>
		<description><![CDATA[Need to improve a site&#8217;s rankings in an international search engine? Have you already tried traditional optimisation of content and link strategies? Surprisingly, there are a few more steps to be considered in order to improve an international web site which can also prove helpful when pursuing improved international search engine rankings.
International Domains
If you have [...]]]></description>
		<link>http://www.websalad.com.au/blog/international-seo/international-web-marketing/</link>
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		<title>SEO in Asia</title>
		<description><![CDATA[Translation is not Localisation&#8230;
Face-to-face interaction and trust building is the key to get into any heart, particularly in the Asian region. Business in Asia is personal; a method to engage this way of performing business is necessary. More modern SEO techniques involve incorporating a human face to your online presence as a matter for trust [...]]]></description>
		<link>http://www.websalad.com.au/blog/international-seo/seo-asia/</link>
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		<title>International SEO</title>
		<description><![CDATA[International Search Engine Optimisation (SEO) refers to adjustments made to your website and related links in order to rank well for natural (organic) listings across cultural divides.
International SEO can be key to removing the kinks from your cross-cultural websites. Improving ranking positions is done by focusing on traditional skills-sets and tailoring the content towards the [...]]]></description>
		<link>http://www.websalad.com.au/blog/international-seo/international-seo/</link>
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		<title>Search Engine Optimisation Australia</title>
		<description><![CDATA[Many Search Engine Optimisation companies in Australia are behind in their focus. They are focusing only on getting websites to the top of the search engine results.
Hold on, I hear you ask. Isn&#8217;t that what search engine optimisation is? Ok, yes, it is. But SEO on its own is only half the story. Its all [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/search-engine-optimization-australia/</link>
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		<title>Search Engine Optimisation strategies: Content is King</title>
		<description><![CDATA[Of all the strategies for Search Engine Optimisation this is possibly The Number One: make people want to link to your website. The popular term is linkbait, though I think that this has negative connotations. What you are really doing is building real, worthwhile content that people want to read and share with others.
Links are [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/search-engine-optimization-strategies-content-king/</link>
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		<title>Search Engine Optimisation Services</title>
		<description><![CDATA[There are a number of Search Engine Optimisation Services that an SEO company offers. Not all SEO companies are the same, however, and you need to research your choices carefully. Some services that a company may offer that will indicate they are shady include:

Submitting you to thousands of search engines (this won&#8217;t do anything to [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/search-engine-optimization-services/</link>
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		<title>Search Engine Optimisation Benchmarking</title>
		<description><![CDATA[A very important step in the Search Engine Optimisation process is benchmarking. This is where you get some metrics on the current state of your website and its position in the search engine environment against its competitors.
First, you need to carry out a benchmarking of the site&#8217;s current web traffic statistics to enable tracking of [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/search-engine-optimisation-benchmarking/</link>
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		<title>Organic Search Engine Optimisation</title>
		<description><![CDATA[Optimising your search engine results for organic (unpaid) search is possible if you know how to attract links. One way to do this is through optimisation for Social Media.
Social media optimisation is now a relatively delicate process. Traditional link building campaigns often involve blatantly asking for links, or simply buying them. Social media optimisation is [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/organic-search-engine-optimisation/</link>
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		<title>Choose your Search Engine Optimisation Company Carefully!</title>
		<description><![CDATA[The number of SEO companies in Australia is expanding constantly. While they may all look the same, it is important to investigate a company before you sign up. If an SEO company is offering you a price that is too good to be true, it probably is. There are many outdated and black hat (translation: [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/choose-your-search-engine-optimisation-company-carefully/</link>
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		<title>SEM is a part of Search Engine Optimisation</title>
		<description><![CDATA[SEM is Search Engine Marketing. SEO is Search Engine Optimisation. SEM often involves paid search engine results: the ones coloured in at the top, or listed as Sponsored Links. SEM is often resorted to as easier than SEO, which involves getting to the top of natural or organic results.
However, it has been proven by researches [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/sem-is-a-part-of-search-engine-optimisation/</link>
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		<title>Search Engine Optimisation: five things you can do</title>
		<description><![CDATA[Many people want a quick fix to get their website to the top of Google. While we must stress that a proper Search Engine Optimisation service is by far your best bet, there are some simple things you can do to help search engine crawlers index your site properly, which will probably improve your rankings:

Use [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/search-engine-optimisation-five-things-you-can-do/</link>
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		<title>Buzz management: the online evolution of PR.</title>
		<description><![CDATA[Post -Public Relations is moving online. A huge number of people now read their news online rather than than in print, and experts expect this number to keep rising.  Many people are  getting their news from the online news services, such as Yahoo! News, or getting news delivered to their inbox by online [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-pr/buzz-management-the-online-evolution-of-pr/</link>
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		<title>Reputation &amp; Andy Beal&#8217;s &#8216;Radically Transparent&#8217;</title>
		<description><![CDATA[Andy Beal, a leader in online marketing and online reputation management, and Dr. Judy Strauss, an e-marketing expert, have written a comprehensive and approachable new book. &#8216;Radically Transparent&#8217; is about the changed business climate in a world where conversations about brand names are publicly accessible and quickly disseminated.
The business-to-consumer (and business-to-business) relationship has changed. The [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/reputation-andy-beals-radically-transparent/</link>
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		<title>Empathy: Understand your way to Conversions</title>
		<description><![CDATA[Unfortunately, a lot of this is guesswork. Even research such as web analytics that provide us with hard data tends to sometimes miss the point.
The fact is that every single visitor to your website is unique. Web analytics and online marketing &#8216;common sense&#8217; tends to homogenise your visitors. To really get into your website visitor&#8217;s [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/empathy-understand-your-way-to-conversions/</link>
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		<title>Conversion: The Landing Page Story</title>
		<description><![CDATA[There are many factors that contribute to to a website visitor&#8217;s behaviour.  The following is a true story about the way visitors make their decisions online.
Judy the online shopper
Judy wanted to buy a baby carrier online for her sister. Judy was internet savvy but didn&#8217;t know much about babies or baby carriers. She visited [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/conversion-the-landing-page-story/</link>
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		<title>Reputation Management &amp; The Digitising of Archives</title>
		<description><![CDATA[The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It is not too hard to imagine The Australian and other newspapers following suit in the next few years.
Over the next several years its a reality [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/reputation-management-the-digitising-of-archives/</link>
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		<title>Let your visitors help you sell</title>
		<description><![CDATA[User generated content is the new buzz word (or phrase) in online business. The mainstream adoption of social media such as Facebook, Flickr, Wikipedia and YouTube shows us a trend in online visitor expectations. These websites all allow people to put their own content online, make comments on other people&#8217;s content and generally interact.
The consequence [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/let-your-visitors-help-you-sell/</link>
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	<item>
		<title>Redesign your website for usability and SEO</title>
		<description><![CDATA[Your website should be evaluated regularly, and redesigned every so often to keep it performing for you.  There may be many elements you want to consider when redesigning your website &#8211; looks, visibility and sales to name a few. However, there is only one thing your website really needs to do to be successful.
It [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/redesign-your-website-for-usability-and-seo/</link>
			</item>
	<item>
		<title>Interactive video: a new way of marketing online</title>
		<description><![CDATA[The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos.
Google search results have recently evolved to include multimedia content embedded amongst the text results. This is called &#8216;universal search&#8217; and includes news, books, images and videos appearing all through the search results.
Imagine how much more [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/interactive-video-a-new-way-of-marketing-online/</link>
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	<item>
		<title>News distribution: Blogs vs press releases</title>
		<description><![CDATA[Increasingly, news is distributed and picked up online. With the growing reputation of Blogs and other online content with a news focus, there has been some speculation about the future of press releases. Are they on the way out?
Press releases, in the &#8216;old days&#8217;, were sent out in hard copy to news officers who shuffled [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/news-distribution-blogs-vs-press-releases/</link>
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		<title>Blogging Public Relations</title>
		<description><![CDATA[In Public Relations, it is very important to develop strong media relations skills. Online PR is a little bit different, and you may want to think about Blogging Relations. The popular Blogs are getting many pitches from companies or people who want to get included in the Blog, to generate buzz and get more links. [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/blogging-public-relations/</link>
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	<item>
		<title>How to drive website visitors away faster</title>
		<description><![CDATA[Spend up on a pay-per-click campaign. Get some great SEO and get to the top of search engine rankings. Access more site visitors than you&#8217;ve ever had before, and drive them away with the click of a &#8216;back button&#8217;, never to be seen again.
Here&#8217;s how:
1.Make sure the keyword the searchers used to find you is [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/how-to-drive-website-visitors-away-faster/</link>
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	<item>
		<title>Why you should think about niche social media sites</title>
		<description><![CDATA[It can be very difficult to get noticed on some of the larger social media sites. Digg, for example, one of the largest and most popular social bookmarking sites, can make it very difficult to get to the front and get noticedd.
This is because a lot of the users on Digg &#8211; especially the ones [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/niche-social-media/</link>
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		<title>Before You Blog&#8230;</title>
		<description><![CDATA[There are many, many reasons to start a business blog. But before you do, make sure you will do it in a way that will help your company, not hurt it. Be sure that you have the right ideas on what you want the blog to do for your company, and that you are doing [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/before-you-blog/</link>
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		<title>Aussie government gets caught on Wikipedia</title>
		<description><![CDATA[I&#8217;ve been following the Aussie politician&#8217;s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have been editing Wikipedia to remove potentially damaging details to the government.
The new Wikiscanner website tracks the digital fingerprint of anyone who edits the online encyclopedia, [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/aussie-government-gets-caught-on-wikipedia/</link>
			</item>
	<item>
		<title>Make search engines your friend</title>
		<description><![CDATA[When building or modifying a website, you can (and should) use this opportunity to make your website search engine friendly. There are several things you can do that will significantly increase your website&#8217;s chance of getting higher rankings.
Search engines have a job to do: they must crawl through the enormous amount of content on the [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/make-search-engines-your-friend/</link>
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	<item>
		<title>Blogging and PR: Partners Online</title>
		<description><![CDATA[Have you ever thought about using business blogging to compliment your PR campaign? A blog can do virtually anything you want it to do these days, though there are some rules to follow for it to be successful.
Alarm bells going off? One of those rules you may have heard is not to let the PR [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/blogging-and-pr-partners-online/</link>
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	<item>
		<title>Why testing with Google Adwords won&#8217;t yield accurate data</title>
		<description><![CDATA[Many people believe using Google Adwords to test conversion rates is the easiest way to find out which landing pages work best. Unfortunately, this method will not yield correct data. This may cause a loss of profits if these incorrect results are used to build landing pages. Here&#8217;s Why:
Adwords counts each page view as a [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/why-testing-with-google-adwords-wont-yield-accurate-data/</link>
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		<title>The Rise and Rise of the Internet</title>
		<description><![CDATA[Most savvy marketers know the internet as a media and entertainment industry is on on the rise, but not everyone realises just how much things are changing.
There is a decided shift happening at the moment in the media and entertainment industry, and a new report by PricewaterhouseCooper, released last week, detailed just how much is [...]]]></description>
		<link>http://www.websalad.com.au/blog/web-development/the-rise-and-rise-of-the-internet/</link>
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	<item>
		<title>Aussie politicians online battle heats up</title>
		<description><![CDATA[Here&#8217;s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across.
I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is.
Both [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/aussie-politicians-online-battle-heats-up/</link>
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	<item>
		<title>Landing pages:Testing vs Optimisation</title>
		<description><![CDATA[You want to know how to make your landing pages perform better, so you might ask: Is there a difference between testing and optimisation? Well, though I usually use the term &#8216;testing&#8217; when discussing the Tagughi Multivariate method, what is really happening is the process of optimisation.
Testing, traditionally, means a hypothesis, a control subject, and [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/landing-pages-testing-vs-optimisation/</link>
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		<title>Internal Online Search: an essential conversion strategy</title>
		<description><![CDATA[What is one of the first things you do when you arrive at a new website? Many people look for, and use,an internal search box. This is because we have gotten used to using search as a way of finding things that it has almost become second nature.
Did you know that the visitors who used [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/internal-search/</link>
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		<title>Multiple conversions on one page</title>
		<description><![CDATA[Landing pages, generally, should have one conversion goal, and this is the one to test for.  Sometimes, however, it can be considered wise to have different goals for different kinds of visitors.
You are likely to have prospects &#8216;land&#8217; at several different stages of the buying process. Someone who is having a browse for some [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/multiple-conversions/</link>
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		<title>Search Engine Bootcamp comes to Melbourne</title>
		<description><![CDATA[Barry Smyth is once more taking his very popular &#8216;Search Engine Bootcamp&#8217; to Melbourne on August 9th.
This is a great chance to hear from a number of specialists (no gurus!!) in the field of internet marketing. Each speaker will be aiming to explain the basics of internet marketing and how it can be utilised by [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/search-engine-bootcamp-melbourne/</link>
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	<item>
		<title>Online Conversions take longer than you think</title>
		<description><![CDATA[When optimising your website for maximum conversion rates, you need to take into consideration latent conversions; that is, people who convert, but not on the first visit.
Some new data released by leading online market researchers Marketing Sherpa reveals that the average time between a consumer clicking on a commercial website and buying something there is [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/online-conversion-time/</link>
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	<item>
		<title>Who can you trust online?</title>
		<description><![CDATA[When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don&#8217;t mean to create paranoia, just to create awareness of what these people can do if they wanted to.
It is easy for people to publish online [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/trust-online/</link>
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		<title>Track your product launch online</title>
		<description><![CDATA[You can now find out within days (or even hours, if you have a big brand) what people think about your new product. Online reputation management can do much more than keep unfriendly comments at bay; it can be used to track opinions about brands and products &#8211; particularly new ones which will be generating [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/online-product-launch/</link>
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		<title>Blog Yourself</title>
		<description><![CDATA[Too busy to blog? It really doesn&#8217;t take long, and if you outsource your blogging you are not doing the best thing for your company. A blog should be personal, it should have a voice. It needs to come from someone who knows what they are talking about &#8211; otherwise it is just more internet [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/blog-yourself/</link>
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		<title>Goals for your Business Blog</title>
		<description><![CDATA[Your Blog is about achieving specific goals. A Business Blog should focus on your business&#8217;s goals. So don&#8217;t waffle on about your dog, your date or your dinner (unless these are relevant of course).
Your readers are there to interact with you as a representative of your company. You are Blogging to encourage this interaction with [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/business-blog-goals/</link>
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	<item>
		<title>10 Essential Tips for Writing Online Press Releases</title>
		<description><![CDATA[Here they are: the top ten tips for writing press releases. Keep these in mind when writing your online press release for maximum impact.
1. Keep to one page in length unless absolutely necessary.
2. Create an angle of interest
3. Use just one or two clear sentences to discuss your product.
4. An attractive title is of upmost [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-pr/online-pr-tips/</link>
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	<item>
		<title>Social media: How useful is it for online marketing?</title>
		<description><![CDATA[Social media is an increasingly popular medium in which virtually anyone with internet access can add internet content. Almost any of these sites has some potential for commercial usefulness, but you need to be careful.
Here is a quick guide to a small sample of popular social media sites and their marketing usefulness.
Digg
Digg is a very [...]]]></description>
		<link>http://www.websalad.com.au/blog/social-media-optimisation/social-media-usefulness/</link>
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		<title>The Online Price of Value</title>
		<description><![CDATA[What is good value worth to you? To your customers? Is it about a good price? Not necessarily.
Online Value is about return on investment. If you can sell your customers something that is great value to them &#8211; something that will be well worth their time and money, and that they will not regret investing [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/the-online-price-of-value/</link>
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	<item>
		<title>How to get your Online Press Release read</title>
		<description><![CDATA[One problem with sending out your press releases is the amount that get sent every day &#8211; how can you be sure that yours will get read?
Journalists are very busy and work to tight deadline. With the amount of press releases sent out, they do not have time to read all of them to see [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-pr/online-press-releases/</link>
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		<title>Catch a Link</title>
		<description><![CDATA[Links are some of the most important considerations when building up your website&#8217;s search engine rankings. The more incoming links to your website, the more the search engines trust it.
You need to attract people&#8217;s attention here, and give them a reason to link. A practice widely referred to as &#8216;linkbaiting&#8217; is about knowing who you [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/catch-a-link/</link>
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	<item>
		<title>The most effective website conversion testing method</title>
		<description><![CDATA[The most important part of testing your web page for optimum conversion rates is to know exactly what you are testing. Use scientific methods that will give you specific results.
A common mistake when testing web pages, whether using a/b testing or the Taguchi method, is to test completely different pages to see which one is [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/effective-online-testing/</link>
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	<item>
		<title>Use your assets for your online reputation</title>
		<description><![CDATA[When managing your online reputation, make sure you are aware of what you have and what you can use. Your online assets are sites that you have control over &#8211; you may have many online assets, and these can be used to help maintain your online reputation.
Online assets include:

Your main (company site)
Micro sites and Sister [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/online-reputation-assets/</link>
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	<item>
		<title>Convert from all perspectives</title>
		<description><![CDATA[When optimising your website for conversions, be aware that different people will view it in different ways. I mean, specifically, that websites often look different in different web browsers. Many people use Explorer, but Firefox is also very popular, and Opera and Netscape have their share of followers. And don&#8217;t forget all those Mac users [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/website-conversion-perspectives/</link>
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	<item>
		<title>Testing separations: The good and the bad</title>
		<description><![CDATA[When testing components of your web page, make sure the differences between components are significant. Don&#8217;t test two things that are practically the same. This is called good seperation.
The best way to illustrate what I mean is to give examples. Bad seperation between headlines may look like this:
&#8216;Save money with our effective strategies&#8217; vs &#8216;Save [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/multivariate-test-separations/</link>
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	<item>
		<title>Politicians Give Web 2.0 a Go</title>
		<description><![CDATA[With a federal election coming up, politicians on all sides are looking to use the internet to engage new supporters and interact with current followers online.
The American politicians have been doing this for a few years now, and the huge media attention generated have prompted the Aussies to have a go.
Politicians with their own Impact [...]]]></description>
		<link>http://www.websalad.com.au/blog/business-blogging/politicians-give-web-20-a-go/</link>
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	<item>
		<title>John Howard vs Kevin Rudd&#8217;s online reputations revealed</title>
		<description><![CDATA[Mirror Mirror on the Wall
News travels fast on the internet, and opinions flow freely. Monitoring and managing your online reputation is important &#8211; there is a lot happening in this publicly accessible space. To demonstrate this, we have prepared a case study of the most current public battle in Australia: the lead up to the [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/john-howard-vs-kevin-rudds-online-reputations-revealed/</link>
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		<title>Are You Asking The Right Question?</title>
		<description><![CDATA[Before you begin redesigning your website to attract more visitors, make sure you are asking yourself the right question.
The main question companies are asking themselves is &#8216;What can I do to my website to get more out of my customers?&#8217; Companies get so caught up in this question that they will often spend a lot [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/are-you-asking-the-right-question/</link>
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		<title>The Key to Landing Page Conversions</title>
		<description><![CDATA[There are several factors that will increase landing page conversions, but they all boil down to one thing: reducing visitor anxiety. One of the biggest issues online companies have is being able to convince people of their trustworthiness.
When someone arrives on your landing page, it is too easy for them to leave if they are [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/the-key-to-landing-page-conversions/</link>
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	<item>
		<title>Monitoring alone won&#8217;t protect your reputation</title>
		<description><![CDATA[There are applications available to monitor your reputation. So what? What are you doing about it? It is not enough to simply see what is being said &#8211; you need to actively influence the conversation. If you are there from the beginning, there is less of a chance for unfounded negative opinions to spread.
The best [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/monitoring-alone-wont-protect-your-reputation/</link>
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	<item>
		<title>SEO is good for your reputation</title>
		<description><![CDATA[Did you know that Search Engine Optimisation is a key part of reputation management? It all has to do with what people see when they type your brand or keyword in the search engines. If negative results are visible on the first page, or even worse, above the official website, this could damage your reputation [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/seo-is-good-for-your-reputation/</link>
			</item>
	<item>
		<title>Readers or Search Engines?</title>
		<description><![CDATA[There are different kinds of readers on the web, and they read your articles in very different ways (this includes blog posts, press releases and website copy). So, is it more important to optimise for readers or search engines?
Well, who are you really trying to reach? Real people of course. Consider them first. But remember, [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/readers-or-search-engines/</link>
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	<item>
		<title>Internal Links: Increase Search Rankings and Visitor Satisfaction</title>
		<description><![CDATA[Incoming links are great for Search Engine Optimisation (SEO). But did you know that internal links are also a great way to increase you search engine rankings?
Incoming links usually point to a home page only. Search Engine crawlers (or spiders) crawl links and index pages as they find them. A proper internal linking structure can [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/internal-links-increase-search-rankings-and-visitor-satisfaction/</link>
			</item>
	<item>
		<title>Are You Too in Love With Your Website?</title>
		<description><![CDATA[If your business website can be perceived as your virtual headquarters, consider asking yourself &#8220;How should it perform?&#8221; or &#8220;What should you expect it do?&#8221;
Most people would agree that it should be optimised for the job you are there to do. You don&#8217;t hang out at the office for fun, do you?
Well, don&#8217;t expect your [...]]]></description>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/are-you-too-in-love-with-your-website/</link>
			</item>
	<item>
		<title>Making your Online Press Release Newsworthy</title>
		<description><![CDATA[The most important part of an online press release is that it needs to attract readers who are looking for something new or important. An online press release must be newsworthy. No-one uses news search engines to look for a description of a product, company or service that only tells them what they already know.
For [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-pr/making-your-online-press-release-newsworthy/</link>
			</item>
	<item>
		<title>Testing: Why it is essential to online marketing success</title>
		<description><![CDATA[You could guess what works on your site and what doesn&#8217;t. But it&#8217;s not very scientific, is it? There are too many companies who really don&#8217;t know what it is specifically about their site that is working (or not working).
I see it a lot. A company has spent a lot of money and time building [...]]]></description>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/testing-why-it-is-essential-to-online-marketing-success/</link>
			</item>
	<item>
		<title>Paid Search is Huge &#8211; But what about SEO?</title>
		<description><![CDATA[Some outstanding figures have been reported in The Australian: paid search revenue is up 51% in just three months! It now represents 47% of online advertising spend. That is even bigger than most advertising players expected.
Clearly companies realise how important search is to generate business. Paid search is increasingly an important part of many companies&#8217; [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/paid-search-is-huge-but-what-about-seo/</link>
			</item>
	<item>
		<title>Who Needs Their Online Reputation Monitored?</title>
		<description><![CDATA[Anyone who cares about their reputation should keep in mind that social media is a publicly accessible, incredibly easy-to-publish networked space in which opinions and news travel freely and quickly.
This ease of access means that ANYONE can publish. It is also easy to stay anonymous, which means that people are not shy about airing their [...]]]></description>
		<link>http://www.websalad.com.au/blog/online-reputation-management/who-needs-their-online-reputation-monitored/</link>
			</item>
	<item>
		<title>The Future of Search Marketing</title>
		<description><![CDATA[Search Engines tend to hide their secrets as much as they can, and many users may not be aware of the vast evolution Search Engines have already gone through. They have changed quite a bit since their humble beginnings, and are going to keep evolving to bring the most relevant results to searchers.
Search Engines began [...]]]></description>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/the-future-of-search-marketing/</link>
			</item>
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