Pay-Per-Click Advertising

On this page we outline our Pay Per Click services, and just so you’ll have a good understanding of what it involves we also explain what PPC is and how you can use it to boost business!

On this page:

What is Pay Per Click (PPC) advertising?

Pay Per Click advertising is seen most often on your favourite search engine (such as Google, Yahoo or Bing). You’ll recall that when you search for something using one of these sites you are presented with a results page.

What you will also notice is that on most search results pages there are extra links on the side and across the top – these are Pay Per Click ads.

Here is a typical Google search result with Pay Per Click ads being displayed:

Google Adwords PPC Ads

Why you should be using Pay Per Click ads

Well, does the list below sound interesting to you:

  • People who are actively looking for your products or services.
  • People who have entered the “buying cycle”.
  • People who are looking for businesses like yours right now.
  • People ready to pay for your products or services.

Now if we told you we can deliver people to your website who meet all of the conditions above, wouldn’t you be interested? Of course you would, and that’s exactly what Pay Per Click advertising does – it drives people to your website. And not just anyone, but people ready to buy from you!

Also, try entering words about your industry into Google and see if PPC ads appear. If they do, guess what – your competitors are already using Pay Per Click advertising!

How PPC targets people interested in what you offer

By matching the words that people put into the search box Google, Yahoo & Bing (Facebook too in their own way) are able to find and display relevant PPC ads.

The beauty of it is you only pay for each click that sends a real person to your website. That is, if ten thousand people see your ad and only one person clicks on it, then you only pay for that one person. It’s like having your ad in the phone book but you don’t pay a fee just to get your ad included, instead you only pay when someone clicks through to your website.

How you know its working for you

Our PPC Guarantee
One of the great things about PPC advertising is that its fully measurable. When someone clicks on one of your ads and completes a task such as filling in a form on your website or making a purchase, this is called a ‘conversion’. And conversions are fully trackable. This means we can easily determine:

  • How many conversions your PPC ads have generated.
  • What the Cost Per Conversion (CPC) is (how much you pay on average for each conversion).
  • Which ads are sending you the most traffic & conversions.

Websalad will also provide you with a monthly report in plain English (without all of the jargon).

How to get started with PPC

At Websalad, we offer highly-targeted PPC management packages that will allow your business to reap the maximum benefits of a cost-effective, performance-driven PPC campaigns.

Want to find out more? Talk to us, we’d love to chat!