On this page we outline our Pay Per Click services and so you’ll have a nice, clear picture we also explain what PPC is and how you can use it to boost business!
On this page:
Pay Per Click advertising is seen most often on your favourite search engine (such as Google, Yahoo or Bing). You’ll recall that when you search for something using one of these sites you are presented with a results page.
What you will also notice is that on most search results pages there are extra links on the side and across the top – these are Pay Per Click ads.
Here is a typical Google search result with Pay Per Click ads being displayed:
Well, does the list below sound interesting to you:
Now if we told you we can deliver people to your website who meet all of the conditions above, wouldn’t you be interested? Of course you would, and that’s exactly what Pay Per Click advertising does – it drives people to your website. And not just anyone, but people ready to buy from you!
Also, try entering words about your industry into Google and see if PPC ads appear. If they do, guess what – your competitors are already using Pay Per Click advertising!
By matching the words that people put into the search box Google, Yahoo & Bing (Facebook too in their own way) are able to find and display relevant PPC ads.
The beauty of it is you only pay for each click that sends a real person to your website. That is, if ten thousand people see your ad and only one person clicks on it, then you only pay for that one person. It’s like having your ad in the phone book but you don’t pay a fee just to get your ad included, instead you only pay when someone clicks through to your website.
Our PPC Guarantee
One of the great things about PPC advertising is that its fully measurable. When someone clicks on one of your ads and completes a task such as filling in a form on your website or making a purchase, this is called a ‘conversion’. And conversions are fully trackable. This means we can easily determine:
Websalad will also provide you with a monthly report in plain English (without all of the jargon).
At Websalad, we offer highly-targeted PPC management packages that will allow your business to reap the maximum benefits of a cost-effective, performance-driven PPC campaigns.
Want to find out more? Talk to us, we’d love to chat!
Pay-Per-Click Advertising can be considered a valuable addition to any marketing mix, particularly when looking to supplement branded online campaigns as well as generate valuable leads throughout the crucial stages of your sales cycle.
Read MoreHere’s an interesting development if you’re getting into mobile search, Google AdWords for mobile plans to unveil a new breed of paid ads – known as ‘click-to-call’ ads, they have been engineered to work with phone extensions and will dance around on your mobile screen as animated text ads.
Read MorePay Per Click advertising is in essence, the most raw and direct form of selling available to businesses on the web, however getting a user to your target landing page is half the battle – in order to get your PPC visitors to convert, your landing page needs to work hard to get the numbers. In order to create a landing page that converts for your PPC campaign, you need to be making sure that all of the cogs within your advertising machine are doing their job. For landing pages, there are six essential areas that you should be targeting in order to reverberate the marketing messages in your paid ads.
Read MoreWebsalad make websites that convert. Contact us to talk about your project.
