What is search engine marketing?
Search engine marketing is the art of online consumer attraction. A successful search engine marketing campaign is achieved only by finding that unique blend of online marketing methods that complement the performance of your website in its competitive online environment.
So just what are these online marketing methods that give your website the competitive advantage?
There are four key search engine marketing practices that can be strategically used to enhance your online visibility:
- Search engine optimisation
- Local search optimisation
- Pay-Per-Click advertising
- Online Reputation management
Search engine optimisation
Search engine optimisation is a sophisticated infusion of the marketing and the technical. SEO is about knowing the customer, interpreting their needs then translating this knowledge into an efficient search driven website. At Websalad, our search strategies are engineered to work specifically towards driving conversions and maximizing your online performance.
Want to learn more about this service?
Visit our search engine optimisation page – we even offer a guarantee.
Local search is evolving. It is search optimisation on a micro scale. Local search optimisation is entirely user-centric and is the art of getting listed and appearing in the right place, and the right time. It’s all about knowing where to look – Google Maps, TrueLocal, YellowPages – where are you appearing on the web, how are you being presented to your customers and most importantly what is being said about your business?
Websalad specialises in all aspects of local search – from optimisation to user-review strategy.
What’s your local presence online?
Visit our local search optimisation page for more information.
The ‘golden ticket’ for all businesses looking to appear for their target search terms – Pay-Per-Click (PPC) advertising, allows you to do just that, you only pay when your ad gets a click. But there is more to it than meets the eye – PPC involves a deep understanding of consumer behavior and a willingness to experiment with online trends.
A successful PPC campaign is one that appeals directly to the user – in synch with their emotions, their needs, their demands.
Ask yourself, how do you engage your target audience in 95 characters or less?
Visit our Pay-Per-Click Advertising page to learn more.
What is being said about your brand online – in fact, what is being said about your brand right now?
Word-of-mouth spreads like wildfire, and on the social web, that word-of-mouth can be seen by thousands of users who may happen to stumble upon one instance of negative feedback about your brand. This negative sentiment can perpetuate and the results can be devastating.
Online reputation management is about having a contingency in place, a strategy to protect your brand name credibility from negative sentiment as well as promoting the positives.
A very good online reputation is worth having.
Visit our online reputation management page to learn more.
