Nothing else can compare to pay per click advertising simply because people are searching for your services and you get to choose what you want to pay per lead.
If ten thousand people see your ad and only one person clicks on it, then you only pay for that one person. It’s like having your ad in the phone book but you don’t pay just to have it there, you only pay when someone calls you.
Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests already in place to test and measure the success of this new revenue stream. The clients that got in early to test this new advsertising channel include high-profile retail chains and banks
Read MoreWe find that as a search marketing company, we have to take a motherly stance on these types of things; it’s sort of like a mother reassuring her angry little teenage son that they will actually be getting a ROI through pay-per-click campaigns, because after all, they do have a limited budget therefore why on earth would they be wanting to splurge all of their pocket money on a singular advertising channel? (Even though PPC makes it abundantly clear that you don’t have to!).
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