Does your site have a significant win rate?
Conversion goals are in imperative part of any website… Why? Because they are a measurement of performance; without measurement, how can you judge success? Conversion rate optimisation is the science of testing and refining your landing pages and conversion goals to ensure that your website attains the highest level of performance.
Conversion rate optimisation can be broken down into two processes:
Landing page optimisation is an SEO practice involves isolating your online targets, luring them into a target page and getting them to convert. In essence, landing page optimisation is usability at its finest.
Ask yourself this: How does your landing page capture your target audience?
Multi-variate testing, more commonly known as ‘split testing’, involves the running of two landing pages to determine which approach performs best for your website.
Split testing also unlocks the million dollar question – why is your landing page performing?
Unlock the formula to landing page success with Websalad’s multi-variate testing.
