Websalad Internet Marketing
Level 2, 2 Barrack Street
Sydney, NSW 2000. Australia
Phone: (61 2) 8080 7475
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Website conversions
To gain an advantage in the competitive online market, it is imperative to take advantage of every opportunity online...
Websalad specializes in making web sites stand out, draw more customers, and work harder for your business.
Imagine a tool that could show you how to build the “perfect sales” page. That tool exists today, and its known as Multivariate testing using the Taguchi method. Through sophisticated mathematical formulas, Websalad will show you not only what works and what doesn’t, but also why things work the way they do.
Find out WHY a certain page works...
Traditional testing helps us determine the effects that subtle changes have on response rates. Unfortunately, the only way to conclusively know what caused improvements in response is by testing one change at a time. This can be time consuming and costly over the long run - particularly if you have many 'factors' to test.
Multivariate testing goes far beyond this. In one test, you’ll be able to test many variables at the same time, and learn what changes have the most impact.
Taguchi testing is the equivalent of running thousands of split tests simultaneously. It can increase your sales response by 50% - 300%
Websalad will show you how to build the best landing page possible using scientific data collected through Taguchi testing. The perfect landing page will grab, hold and convert more visitors into customers, clients or subscriptions.
The most important part of testing your web page for optimum conversion rates is to know exactly what you are testing. Use scientific methods that will give you specific results. A common mistake when testing web pages, whether using a/b testing or the Taguchi method, is to test completely different pages to see which one is [...]
When optimising your website for conversions, be aware that different people will view it in different ways. I mean, specifically, that websites often look different in different web browsers. Many people use Explorer, but Firefox is also very popular, and Opera and Netscape have their share of followers. And don’t forget all those Mac users [...]
Before you begin redesigning your website to attract more visitors, make sure you are asking yourself the right question. The main question companies are asking themselves is ‘What can I do to my website to get more out of my customers?’ Companies get so caught up in this question that they will often spend a lot [...]
If your business website can be perceived as your virtual headquarters, consider asking yourself “How should it perform?” or “What should you expect it do?” Most people would agree that it should be optimised for the job you are there to do. You don’t hang out at the office for fun, do you? Well, don’t expect your [...]
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