Websalad Internet Marketing
Level 2, 2 Barrack Street
Sydney, NSW 2000. Australia
Phone: (61 2) 8080 7475
RSS 2.0
Website conversions
To gain an advantage in the competitive online market, it is imperative to take advantage of every opportunity online...
Websalad specializes in making web sites stand out, draw more customers, and work harder for your business.
Imagine a tool that could show you how to build the “perfect sales” page. That tool exists today, and its known as Multivariate testing using the Taguchi method. Through sophisticated mathematical formulas, Websalad will show you not only what works and what doesn’t, but also why things work the way they do.
Find out WHY a certain page works...
Traditional testing helps us determine the effects that subtle changes have on response rates. Unfortunately, the only way to conclusively know what caused improvements in response is by testing one change at a time. This can be time consuming and costly over the long run - particularly if you have many 'factors' to test.
Multivariate testing goes far beyond this. In one test, you’ll be able to test many variables at the same time, and learn what changes have the most impact.
Taguchi testing is the equivalent of running thousands of split tests simultaneously. It can increase your sales response by 50% - 300%
Websalad will show you how to build the best landing page possible using scientific data collected through Taguchi testing. The perfect landing page will grab, hold and convert more visitors into customers, clients or subscriptions.
Unfortunately, a lot of this is guesswork. Even research such as web analytics that provide us with hard data tends to sometimes miss the point. The fact is that every single visitor to your website is unique. Web analytics and online marketing ‘common sense’ tends to homogenise your visitors. To really get into your website visitor’s [...]
There are many factors that contribute to to a website visitor’s behaviour. The following is a true story about the way visitors make their decisions online. Judy the online shopper Judy wanted to buy a baby carrier online for her sister. Judy was internet savvy but didn’t know much about babies or baby carriers. She visited [...]
User generated content is the new buzz word (or phrase) in online business. The mainstream adoption of social media such as Facebook, Flickr, Wikipedia and YouTube shows us a trend in online visitor expectations. These websites all allow people to put their own content online, make comments on other people’s content and generally interact. The consequence [...]
The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos. Google search results have recently evolved to include multimedia content embedded amongst the text results. This is called ‘universal search’ and includes news, books, images and videos appearing all through the search results. Imagine how much more [...]