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Social media is an increasingly popular medium in which virtually anyone with internet access can add internet content. Almost any of these sites has some potential for commercial usefulness, but you need to be careful.
Here is a quick guide to a small sample of popular social media sites and their marketing usefulness.
Digg
Digg is a very [...]
Links are some of the most important considerations when building up your website’s search engine rankings. The more incoming links to your website, the more the search engines trust it.
You need to attract people’s attention here, and give them a reason to link. A practice widely referred to as ‘linkbaiting’ is about knowing who you [...]
Did you know that Search Engine Optimisation is a key part of reputation management? It all has to do with what people see when they type your brand or keyword in the search engines. If negative results are visible on the first page, or even worse, above the official website, this could damage your reputation [...]
Incoming links are great for Search Engine Optimisation (SEO). But did you know that internal links are also a great way to increase you search engine rankings?
Incoming links usually point to a home page only. Search Engine crawlers (or spiders) crawl links and index pages as they find them. A proper internal linking structure can [...]