SEO - Online Reputation Management - Web Marketing: Websalad

I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have been editing Wikipedia to remove potentially damaging details to the government. The new Wikiscanner website tracks the digital fingerprint of anyone who edits the online encyclopedia, [...]

Most savvy marketers know the internet as a media and entertainment industry is on on the rise, but not everyone realises just how much things are changing. There is a decided shift happening at the moment in the media and entertainment industry, and a new report by PricewaterhouseCooper, released last week, detailed just how much is [...]

Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across. I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is. Both [...]

Social media is an increasingly popular medium in which virtually anyone with internet access can add internet content. Almost any of these sites has some potential for commercial usefulness, but you need to be careful. Here is a quick guide to a small sample of popular social media sites and their marketing usefulness. Digg Digg is a very [...]