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Search Engine Optimisation is about making your company stand out on your prospect’s radar screen and maximising your website’s potential…

 

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Redesign your website for usability and SEO

Your website should be evaluated regularly, and redesigned every so often to keep it performing for you. There may be many elements you want to consider when redesigning your website - looks, visibility and sales to name a few. However, there is only one thing your website really needs to do to be successful. It [...]

Interactive video: a new way of marketing online

The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos. Google search results have recently evolved to include multimedia content embedded amongst the text results. This is called ‘universal search’ and includes news, books, images and videos appearing all through the search results. Imagine how much more [...]

News distribution: Blogs vs press releases

Increasingly, news is distributed and picked up online. With the growing reputation of Blogs and other online content with a news focus, there has been some speculation about the future of press releases. Are they on the way out? Press releases, in the ‘old days’, were sent out in hard copy to news officers who shuffled [...]

Why you should think about niche social media sites

It can be very difficult to get noticed on some of the larger social media sites. Digg, for example, one of the largest and most popular social bookmarking sites, can make it very difficult to get to the front and get noticedd. This is because a lot of the users on Digg - especially the ones [...]

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