The Latest on SEO articles

Web Metrics: The Big Four

by Mark on April 20th, 2010 in SEO articles, Search Engine Optimisation

I’m not sure how many of you out there have read Avinash Kaushik’s new book, “Web Analytics 2.0” but if you haven’t yet managed to feast your eyes on this beauty, then I would strongly advise you to get your hands on one. There’s a chapter located within the great tome of “Web Metrics 2.0”, Avinash’s colossal phone-book sized effort at disinterring the myths of forgotten web metrics…

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SEO for Meta Titles: Clean and Crisp

by Mark on March 22nd, 2010 in SEO articles

It’s time to revisit the old SEO cookbook here, particularly after reading a lot of opinions on a trivial topic with a prevalent answer already outlined in black or white. There is a lot of speculation that strategic placement of keywords within the HTML elements of a page do not make your page any more or less favourable to search engine crawlers.

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Google Analytics for Facebook Fan Pages

by Mark on February 25th, 2010 in SEO articles, Search Engine Optimisation, Social Media Optimisation, Web Development

So here I am, sipping on my morning coffee reading through the Search Engine Journal when I stumble across this little gem. The time has finally come; there is a way that you can add Google Analytics Tracking to your Facebook fan pages. To spare you the grief of reading through an entire blog article, here’s the simplest way to set up GA for your Facebook Fan Page.

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Polishing Your Inbound Link Network

by Mark on February 23rd, 2010 in International SEO, SEO articles, Search Engine Optimisation

Link building is one big game of chicken. Bold statement, yes, but there is perfectly valid reasoning to it. The object of link building in SEO is to increase the power of your link profile by creating as many links pointing inward to your site as possible, but the element of the game that makes it so hard to play is that your links need to be relevant and natural.

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SEO Spammers: Thanks for the Laughs!

by Mark on February 15th, 2010 in International SEO, SEO articles

The search engine market is serious business, and like all aspects to business there will always be those who self-aggrandize through content that offers minimal value to clients and consumers. To the readers of this post, whether you’re an SEO guru or a novice, here’s a little bit of trivial link-fodder that we’ve discovered to lighten up your day.

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SEO For Google Maps

by Mark on December 21st, 2009 in SEO articles

Optimising for Google Maps via the Google Local Business Center will drive you insane, and from my own personal experience, if you’re looking to set up listings on behalf of multiple brands within a certain time frame – you may as well quit your job now and declare yourself a telemarketer.

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