SEO - Online Reputation Management - Web Marketing: Websalad

A very important step in the Search Engine Optimisation process is benchmarking. This is where you get some metrics on the current state of your website and its position in the search engine environment against its competitors. First, you need to carry out a benchmarking of the site’s current web traffic statistics to enable tracking of [...]

Optimising your search engine results for organic (unpaid) search is possible if you know how to attract links. One way to do this is through optimisation for Social Media. Social media optimisation is now a relatively delicate process. Traditional link building campaigns often involve blatantly asking for links, or simply buying them. Social media optimisation is [...]

The number of SEO companies in Australia is expanding constantly. While they may all look the same, it is important to investigate a company before you sign up. If an SEO company is offering you a price that is too good to be true, it probably is. There are many outdated and black hat (translation: [...]

SEM is Search Engine Marketing. SEO is Search Engine Optimisation. SEM often involves paid search engine results: the ones coloured in at the top, or listed as Sponsored Links. SEM is often resorted to as easier than SEO, which involves getting to the top of natural or organic results. However, it has been proven by researches [...]