Online reputation management
Online reputation management is about monitoring, analyzing, and pro actively managing the conversation about your brand, organisation, and reputation, online.
Our clients know how important their organisation's reputation is in the marketplace and the effect it can have on revenues and profit. They want to ensure that their valuable reputation is professionally managed online to ensure a consistent message is maintained.
Websalad's online reputation tools monitor and analyse what is being said about your brand, organisation or reputation online. Using the latest search engine optimisation strategies, we respond quickly to minimise any potential risks or damage. Our understanding of social media and search ensures that 'the conversation' online is predominately your own.

When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don’t mean to create paranoia, just to create awareness of what these people can do if they wanted to.
It is easy for people to publish online [...]
You can now find out within days (or even hours, if you have a big brand) what people think about your new product. Online reputation management can do much more than keep unfriendly comments at bay; it can be used to track opinions about brands and products - particularly new ones which will be generating [...]
When managing your online reputation, make sure you are aware of what you have and what you can use. Your online assets are sites that you have control over - you may have many online assets, and these can be used to help maintain your online reputation.
Online assets include:
Your main (company site)
Micro sites and Sister [...]
Mirror Mirror on the Wall…
News travels fast on the internet, and opinions flow freely. Monitoring and managing your online reputation is important - there is a lot happening in this publicly accessible space. To demonstrate this, we have prepared a case study of the most current public battle in Australia: the lead up to the [...]