Websalad Internet Marketing
Level 2, 2 Barrack Street
Sydney, NSW 2000. Australia
Phone: (61 2) 8080 7475
RSS 2.0
Online reputation management
Online reputation management is about monitoring, analyzing, and pro actively managing the conversation about your brand, organisation, and reputation, online.
Our clients know how important their organisation's reputation is in the marketplace and the effect it can have on revenues and profit. They want to ensure that their valuable reputation is professionally managed online to ensure a consistent message is maintained.
Websalad's online reputation tools monitor and analyse what is being said about your brand, organisation or reputation online. Using the latest search engine optimisation strategies, we respond quickly to minimise any potential risks or damage. Our understanding of social media and search ensures that 'the conversation' online is predominately your own.
Andy Beal, a leader in online marketing and online reputation management, and Dr. Judy Strauss, an e-marketing expert, have written a comprehensive and approachable new book. ‘Radically Transparent’ is about the changed business climate in a world where conversations about brand names are publicly accessible and quickly disseminated. The business-to-consumer (and business-to-business) relationship has changed. The [...]
The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It is not too hard to imagine The Australian and other newspapers following suit in the next few years. Over the next several years its a reality [...]
I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have been editing Wikipedia to remove potentially damaging details to the government. The new Wikiscanner website tracks the digital fingerprint of anyone who edits the online encyclopedia, [...]
Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across. I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is. Both [...]