When was the last time you had a bit of a dig around the web to check out what’s being said about your brand in the public eye? Regardless if you’re running an online business of physical business, no-one is exempt from word-of-mouth on the web. If your branding is important to your organisation, it [...]
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Will the iPhone be uncrowned from its position of dominance in the smart phone market? This may very well be the case with Google’s new Android operating system lurking in the shadows! Just to make things clear, we’re not talking about Google’s smart phone equivalent, the Nexus One, we’re purely talking smart phone software.
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From a user’s perspective, your website may look clean and polished, but how is it seen in the eyes of the search engine? Settling on a user-friendly design is only half the battle for businesses, the second and perhaps most significant challenge of launching a business on the web is making your website as visible to the search engine as possible.
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We hate to say “we told you so”, Google, but a couple of us here in the office at Websalad had a bit of an inkling that Google Wave wouldn’t have lasted let alone successfully fulfilled its purpose as an instant messaging and project collaboration platform.
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If you’re yet to jump on board the FourSquare bandwagon, you may want to check it out. If you’re looking to add online incentives to your business, then FourSquare is without a doubt the online medium you’ll want to use! For retail business niches, FourSquare can be used to add a bit of excitement into participating in your online campaigns.
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If you’ve never had primary experience with a Google AdWords campaign, you mightn’t have an understanding of how Google determines the cost of your target keywords. Not to worry, this element of Google paid search does carry a bit of a vague element. That’s why we wanted to shed some light on how your cost per click (CPC) is determined, and the mechanics behind what goes in to effectively lower the costs of a PPC campaign.
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