Websalad Internet Marketing
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Landing page optimisation
Taguchi Multivariate Testing, A-B Split testing, web analytics, KPI's.. The Art of knowing what to do (and test) when your website visitor's show up...
Websalad is building a large collection of free articles, posts, and general information relating to conversion
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There are many factors that contribute to to a website visitor’s behaviour. The following is a true story about the way visitors make their decisions online. Judy the online shopper Judy wanted to buy a baby carrier online for her sister. Judy was internet savvy but didn’t know much about babies or baby carriers. She visited [...]
The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos. Google search results have recently evolved to include multimedia content embedded amongst the text results. This is called ‘universal search’ and includes news, books, images and videos appearing all through the search results. Imagine how much more [...]
Spend up on a pay-per-click campaign. Get some great SEO and get to the top of search engine rankings. Access more site visitors than you’ve ever had before, and drive them away with the click of a ‘back button’, never to be seen again. Here’s how: 1.Make sure the keyword the searchers used to find you is [...]
Many people believe using Google Adwords to test conversion rates is the easiest way to find out which landing pages work best. Unfortunately, this method will not yield correct data. This may cause a loss of profits if these incorrect results are used to build landing pages. Here’s Why: Adwords counts each page view as a [...]