When consumers are accustomed to tools highly optimised for mobile such as local search, they have an expectation that the businesses they find will also provide a user-friendly mobile experience.
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Search engine marketing is one of Internet retailing’s fundamentals. It’s the way a huge chunk of online shoppers find retailers and the products they’re looking to buy. This is why web merchants keep pouring money into advertising on search results [...]
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66% of technology marketing professionals in a recent poll view lead generation as their top priority, 17% cite brand awareness and another 16% customer retention.
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Site search is evolving rapidly. Instead of just generating a list of possible results for a search term, the site search results page can help retailer’s merchandise more effectively with images, colour options and video.
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For retailers, it’s never been easier or cheaper to find products to sell … All they have to do is go online to shop around for the best deal.
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The first stop for many e-retailers in tackling the issue of abandoned carts is small, easy-to-test and easy-to-implement improvements.
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