Sometimes when online businesses begin to notice a decline in their online conversion rates, before thinking laterally about what the catalyst attributing to the decline may be they delve into a frenzy of panic-driven CRO testing.
Before you drown yourself in testing and development changes, perhaps you should take a look at exploring the following steps…
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he exponential growth rate of E-Commerce presents an immeasurable number of opportunities for retailers seeking to utilize the vast outreach of online mediums, however, getting started can be a little bit daunting. That’s why we’ve provided a few tips that form the crux of what you need to know about E-Commerce before beginning your online marketing campaign
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Unfortunately, a lot of this is guesswork. Even research such as web analytics that provide us with hard data tends to sometimes miss the point. The fact is that every single visitor to your website is unique. Web analytics and [...]
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There are many factors that contribute to to a website visitor’s behaviour. The following is a true story about the way visitors make their decisions online. Judy the online shopper Judy wanted to buy a baby carrier online for her [...]
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User generated content is the new buzz word (or phrase) in online business. The mainstream adoption of social media such as Facebook, Flickr, Wikipedia and YouTube shows us a trend in online visitor expectations. These websites all allow people to [...]
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The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos. Google search results have recently evolved to include multimedia content embedded amongst the text results. This is called ‘universal search’ [...]
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