Category Archives: Social Media Optimisation

Articles about Social Media Optimisation

Social Media Strategies: Wikipedia

In 2001 Wikipedia emerged on the internet and was quick to show the effectiveness of collaborative content online, since 2001 many sites have developed their own Wiki’s which in turn…

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Social Media Optimisation: Do’s and Don’ts

Social Media, the way of the future in regard to the internet, with hundreds of millions of users daily it’s important to take into account the benefits of using it…

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Social Media Optimisation: Facebook Fan Page

Have you considered a Facebook fan page for your company or site?, if not maybe you should. Facebook Fan Pages are a great way of marketing your product to potential…

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Social Media Optimisation: Making a content Rich Site

Mainstream social media sites play a vital role in increasing your web page’s exposure, and on the web it is very well known that lots of exposure means lots of…

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Social Media Optimisation: Online Forums

In 1999 Bodybuilding.com opened its online forum just 2 months after opening its shop, now it has over 1.1 million members who make 1.6 million posts and create 67,000 new…

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Buzz management: the online evolution of PR.

Post -Public Relations is moving online. A huge number of people now read their news online rather than than in print, and experts expect this number to keep rising. Many…

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Interactive video: a new way of marketing online

The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos.
Google search results have recently evolved to include multimedia content…

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News distribution: Blogs vs press releases

Increasingly, news is distributed and picked up online. With the growing reputation of Blogs and other online content with a news focus, there has been some speculation about the future…

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Why you should think about niche social media sites

It can be very difficult to get noticed on some of the larger social media sites. Digg, for example, one of the largest and most popular social bookmarking sites, can…

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Aussie government gets caught on Wikipedia

I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have…

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