Category Archives: Pay Per Click

Articles about Pay Per Click

PPC Advertising: Why outsource it?

Pay-Per-Click Advertising can be considered a valuable addition to any marketing mix, particularly when looking to supplement branded online campaigns as well as generate valuable leads throughout the crucial stages…

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Google Unveils Paid Ads That Dance

Here’s an interesting development if you’re getting into mobile search, Google AdWords for mobile plans to unveil a new breed of paid ads – known as ‘click-to-call’ ads, they have…

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Planning Effective PPC Landing Pages

Pay Per Click advertising is in essence, the most raw and direct form of selling available to businesses on the web, however getting a user to your target landing page…

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Google Maps Does Branded PPC

Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests…

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I’m Not Paying for a… Click!?

“Now, now, don’t be silly…” that’s a common phrase repeated by us when we come across the worried expressions of skeptics who are a little bit blind-sighted when it comes…

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