Local Search: Upping the Quality Score
Before I dive into the subject of this post, I just want to make things as clear as possible. Some of the below factors that can attribute to the determining…
Read more »Google Places: Bye-Bye Google LBC
Now here’s an interesting development, Google Local Business Center has undergone a bit of a re-branding, now marketing itself as “Google Places”. I’ve gotta say, the name definitely rolls off…
Read more »Web Metrics: The Big Four
I’m not sure how many of you out there have read Avinash Kaushik’s new book, “Web Analytics 2.0” but if you haven’t yet managed to feast your eyes on this…
Read more »A Valuable Insight Into Online Reputation Management
When it comes to their online presence, many businesses are dogmatic towards the internet after hearing that the web can at times present itself to be vicious and ruthless in…
Read more »Nestle’s Online Reputation Melts Away
Yet another important development through the merciless tendencies of social media, this time being used negatively to tarnish a big brand’s online reputation, this time the target is popular Swiss…
Read more »Disintering the Myths of a Great Site
Pouring hours of blood, sweat and tears into building a magnificent site is only half the battle in my experience working within the web 2.0 realm. Contrary to this fact,…
Read more »SEO for Meta Titles: Clean and Crisp
It’s time to revisit the old SEO cookbook here, particularly after reading a lot of opinions on a trivial topic with a prevalent answer already outlined in black and white.…
Read more »The Death of the Online Directory?
Google has announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a…
Read more »Google Maps Does Branded PPC
Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests…
Read more »Google Local Search Ranking Factors
Google is unquestionably the biggest player in the market. What makes Google Maps/Local Business the search wunderkind is that it gives small businesses a chance to rank well and maintain…
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