Pay-Per-Click Advertising can be considered a valuable addition to any marketing mix, particularly when looking to supplement branded online campaigns as well as generate valuable leads throughout the crucial stages of your sales cycle.
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Mobile search optimisation is definitely a trend on the rise, and with consumers on the web continue to embrace mobile technology with open arms as it plays an increasingly important part in their everyday lives it is important to examine the effect that mobile web browsing is having on all aspects of e-commerce.
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With mobile technology evolving at a staggering rate it’s understandable that the likes of Google want their search services to appeal to mobile users. So what does mobile search mean for website owners?
What is mobile search? Mobile search refers simply to a query entered into a search engine (such as Google or Yahoo) via a [...]
If you’ve been following the tech-news reel in recent weeks, you probably would have heard of Twitter’s new endeavour into geo-targeted search. It’s new, it’s fresh and it’s exciting – but what purpose does it serve?
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I bet that when you or your organisation set-up your website the anticipation of getting your first visitors was exhilarating. After all, visitors are the life blood of any website and a steady supply is needed each and every month. But how do you keep them coming back?
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In monitoring Google’s activity over the 2009-2010 periods, we’re beginning to see a stronger push towards the personalisation of all search results. Google has deployed a multitude of tactics in order to make the user’s experience more ‘personable’ and much more wholesome. Conventional search engine ranking methods have undertaken another metamorphosis in the past two years in conjunction with the search engine’s people-friendly evolution…
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