When it comes to their online presence, many businesses are dogmatic towards the internet after hearing that the web can at times present itself to be vicious and ruthless in tarnishing the reputation of a brand name or a company. In the past, we’ve seen many big conglomerates crumble under the screaming pressures of the web world. It is perfectly understandable for business owners to be turned off by an online presence, but don’t fret yet… Why? …Because it’s going to happen anyway.
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Yet another important development through the merciless tendencies of social media, this time being used negatively to tarnish a big brand’s online reputation, this time the target is popular Swiss food company Nestle and the social media bully is Green Peace.
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Retail is tough. Online retail is even tougher. The internet is an open-source community, a cyber-domain for the public in which any Tom, Dick or Harry can dwell and speak their mind about a product or service. With retail comes the inevitability of positive and negative feedback, but there’s a difference – the sentiment is broadcast live, is indexed and can be viewed by millions and millions of users worldwide.
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For the budget conscious brand-advocate, simple tasks can go a long way when it comes to your online reputation. An excess precense online is not necessary. Simply setting up and monitoring a manageable, customized RSS feed with your company name or associated keywords and phrases can work wonders for your online reputation. Some favourable options [...]
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Andy Beal, a leader in online marketing and online reputation management, and Dr. Judy Strauss, an e-marketing expert, have written a comprehensive and approachable new book. ‘Radically Transparent’ is about the changed business climate in a world where conversations about brand names are publicly accessible and quickly disseminated.
The business-to-consumer (and business-to-business) relationship has changed. The [...]
The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It is not too hard to imagine The Australian and other newspapers following suit in the next few years.
Over the next several years its a reality [...]
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