A Valuable Insight Into Online Reputation Management
When it comes to their online presence, many businesses are dogmatic towards the internet after hearing that the web can at times present itself to be vicious and ruthless in…
Read more »Nestle’s Online Reputation Melts Away
Yet another important development through the merciless tendencies of social media, this time being used negatively to tarnish a big brand’s online reputation, this time the target is popular Swiss…
Read more »A Case of the ORM: Retravision Bunbury
Retail is tough. Online retail is even tougher. The internet is an open-source community, a cyber-domain for the public in which any Tom, Dick or Harry can dwell and speak…
Read more »Online Reputation Management: Know Where you stand
For the budget conscious brand-advocate, simple tasks can go a long way when it comes to your online reputation. An excess precense online is not necessary. Simply setting up and…
Read more »Reputation & Andy Beal’s ‘Radically Transparent’
Andy Beal, a leader in online marketing and online reputation management, and Dr. Judy Strauss, an e-marketing expert, have written a comprehensive and approachable new book. ‘Radically Transparent’ is about…
Read more »Reputation Management & The Digitising of Archives
The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It…
Read more »Aussie government gets caught on Wikipedia
I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have…
Read more »Aussie politicians online battle heats up
Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across.
I said earlier…
Who can you trust online?
When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don’t…
Read more »Track your product launch online
You can now find out within days (or even hours, if you have a big brand) what people think about your new product. Online reputation management can do much more…
Read more »