For the budget conscious brand-advocate, simple tasks can go a long way when it comes to your online reputation. An excess precense online is not necessary. Simply setting up and monitoring a manageable, customized RSS feed with your company name or associated keywords and phrases can work wonders for your online reputation. Some favourable options [...]
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Andy Beal, a leader in online marketing and online reputation management, and Dr. Judy Strauss, an e-marketing expert, have written a comprehensive and approachable new book. ‘Radically Transparent’ is about the changed business climate in a world where conversations about brand names are publicly accessible and quickly disseminated.
The business-to-consumer (and business-to-business) relationship has changed. The [...]
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The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It is not too hard to imagine The Australian and other newspapers following suit in the next few years.
Over the next several years its a reality [...]
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I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have been editing Wikipedia to remove potentially damaging details to the government.
The new Wikiscanner website tracks the digital fingerprint of anyone who edits the online encyclopedia, [...]
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Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across.
I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is.
Both [...]
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When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don’t mean to create paranoia, just to create awareness of what these people can do if they wanted to.
It is easy for people to publish online [...]
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