The Latest on Online Reputation Management

A Case of the ORM: Retravision Bunbury

by Mark on March 15th, 2010 in Online Reputation Management

Retail is tough. Online retail is even tougher. The internet is an open-source community, a cyber-domain for the public in which any Tom, Dick or Harry can dwell and speak their mind about a product or service. With retail comes the inevitability of positive and negative feedback, but there’s a difference – the sentiment is broadcast live, is indexed and can be viewed by millions and millions of users worldwide.

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Online Reputation Management: Know Where you stand

by jason on March 11th, 2009 in Online Reputation Management

For the budget conscious brand-advocate, simple tasks can go a long way when it comes to your online reputation. An excess precense online is not necessary. Simply setting up and monitoring a manageable, customized RSS feed with your company name or associated keywords and phrases can work wonders for your online reputation. Some favourable options [...]

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Reputation & Andy Beal’s ‘Radically Transparent’

by jason on May 16th, 2008 in Online Reputation Management

Andy Beal, a leader in online marketing and online reputation management, and Dr. Judy Strauss, an e-marketing expert, have written a comprehensive and approachable new book. ‘Radically Transparent’ is about the changed business climate in a world where conversations about brand names are publicly accessible and quickly disseminated.
The business-to-consumer (and business-to-business) relationship has changed. The [...]

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Reputation Management & The Digitising of Archives

by jason on May 16th, 2008 in Online Reputation Management

The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It is not too hard to imagine The Australian and other newspapers following suit in the next few years.
Over the next several years its a reality [...]

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Aussie government gets caught on Wikipedia

by jason on September 10th, 2007 in Online Reputation Management, Social Media Optimisation

I’ve been following the Aussie politician’s attempts to master social media and their online reputation with interest and some amusement. The latest news is the revelation that Australian governments have been editing Wikipedia to remove potentially damaging details to the government.
The new Wikiscanner website tracks the digital fingerprint of anyone who edits the online encyclopedia, [...]

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Aussie politicians online battle heats up

by jason on August 14th, 2007 in Online Reputation Management, Social Media Optimisation

Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across.
I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is.
Both [...]

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