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	<title>SEO Sydney, Search Engine Optimisation, PPC Advertising, Social Media, Web Development, SEO Sydney &#187; Online PR</title>
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		<title>Buzz management: the online evolution of PR.</title>
		<link>http://www.websalad.com.au/blog/online-pr/buzz-management-the-online-evolution-of-pr/</link>
		<comments>http://www.websalad.com.au/blog/online-pr/buzz-management-the-online-evolution-of-pr/#comments</comments>
		<pubDate>Fri, 16 May 2008 06:48:39 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Social Media Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/online-pr/buzz-management-the-online-evolution-of-pr/</guid>
		<description><![CDATA[Post -Public Relations is moving online. A huge number of people now read their news online rather than than in print, and experts expect this number to keep rising.  Many people are  getting their news from the online news services, such as Yahoo! News, or getting news delivered to their inbox by online [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>News distribution: Blogs vs press releases</title>
		<link>http://www.websalad.com.au/blog/business-blogging/news-distribution-blogs-vs-press-releases/</link>
		<comments>http://www.websalad.com.au/blog/business-blogging/news-distribution-blogs-vs-press-releases/#comments</comments>
		<pubDate>Sun, 21 Oct 2007 01:30:16 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Social Media Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/business-blogging-articles/news-distribution-blogs-vs-press-releases/</guid>
		<description><![CDATA[Increasingly, news is distributed and picked up online. With the growing reputation of Blogs and other online content with a news focus, there has been some speculation about the future of press releases. Are they on the way out?
Press releases, in the &#8216;old days&#8217;, were sent out in hard copy to news officers who shuffled [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Blogging Public Relations</title>
		<link>http://www.websalad.com.au/blog/business-blogging/blogging-public-relations/</link>
		<comments>http://www.websalad.com.au/blog/business-blogging/blogging-public-relations/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 06:03:14 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/business-blogging/blogging-public-relations/</guid>
		<description><![CDATA[In Public Relations, it is very important to develop strong media relations skills. Online PR is a little bit different, and you may want to think about Blogging Relations. The popular Blogs are getting many pitches from companies or people who want to get included in the Blog, to generate buzz and get more links. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Rise and Rise of the Internet</title>
		<link>http://www.websalad.com.au/blog/web-development/the-rise-and-rise-of-the-internet/</link>
		<comments>http://www.websalad.com.au/blog/web-development/the-rise-and-rise-of-the-internet/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 02:47:50 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Social Media Optimisation]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/web-development/the-rise-and-rise-of-the-internet/</guid>
		<description><![CDATA[Most savvy marketers know the internet as a media and entertainment industry is on on the rise, but not everyone realises just how much things are changing.
There is a decided shift happening at the moment in the media and entertainment industry, and a new report by PricewaterhouseCooper, released last week, detailed just how much is [...]]]></description>
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		<title>10 Essential Tips for Writing Online Press Releases</title>
		<link>http://www.websalad.com.au/blog/online-pr/online-pr-tips/</link>
		<comments>http://www.websalad.com.au/blog/online-pr/online-pr-tips/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 22:24:30 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/uncategorised/online-pr-tips/</guid>
		<description><![CDATA[Here they are: the top ten tips for writing press releases. Keep these in mind when writing your online press release for maximum impact.
1. Keep to one page in length unless absolutely necessary.
2. Create an angle of interest
3. Use just one or two clear sentences to discuss your product.
4. An attractive title is of upmost [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to get your Online Press Release read</title>
		<link>http://www.websalad.com.au/blog/online-pr/online-press-releases/</link>
		<comments>http://www.websalad.com.au/blog/online-pr/online-press-releases/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 22:19:44 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/online-pr/online-press-releases/</guid>
		<description><![CDATA[One problem with sending out your press releases is the amount that get sent every day &#8211; how can you be sure that yours will get read?
Journalists are very busy and work to tight deadline. With the amount of press releases sent out, they do not have time to read all of them to see [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Readers or Search Engines?</title>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/readers-or-search-engines/</link>
		<comments>http://www.websalad.com.au/blog/search-engine-optimisation/readers-or-search-engines/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 02:56:21 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/06/12/readers-or-search-engines/</guid>
		<description><![CDATA[There are different kinds of readers on the web, and they read your articles in very different ways (this includes blog posts, press releases and website copy). So, is it more important to optimise for readers or search engines?
Well, who are you really trying to reach? Real people of course. Consider them first. But remember, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Making your Online Press Release Newsworthy</title>
		<link>http://www.websalad.com.au/blog/online-pr/making-your-online-press-release-newsworthy/</link>
		<comments>http://www.websalad.com.au/blog/online-pr/making-your-online-press-release-newsworthy/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 06:33:06 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/06/05/making-your-online-press-release-newsworthy/</guid>
		<description><![CDATA[The most important part of an online press release is that it needs to attract readers who are looking for something new or important. An online press release must be newsworthy. No-one uses news search engines to look for a description of a product, company or service that only tells them what they already know.
For [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Online PR is different</title>
		<link>http://www.websalad.com.au/blog/online-pr/why-online-pr-is-different/</link>
		<comments>http://www.websalad.com.au/blog/online-pr/why-online-pr-is-different/#comments</comments>
		<pubDate>Tue, 15 May 2007 07:59:57 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/05/15/why-online-pr-is-different/</guid>
		<description><![CDATA[Online, everything is just a little bit different.
Traditional PR is all about grabbing and holding the reader&#8217;s attention, and getting exposure in a competitive, media-saturated world.
Online PR does that, too. But there is an added element. Two totally different types of readers need to be considered: humans and machines.
Online PR needs to be attractive to [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/online-pr/why-online-pr-is-different/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s time to take notice of the online world</title>
		<link>http://www.websalad.com.au/blog/online-pr/its-time-to-take-notice-of-the-online-world/</link>
		<comments>http://www.websalad.com.au/blog/online-pr/its-time-to-take-notice-of-the-online-world/#comments</comments>
		<pubDate>Tue, 15 May 2007 07:58:29 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/05/15/its-time-to-take-notice-of-the-online-world/</guid>
		<description><![CDATA[Too many companies cannot quite see what is going on out there in the world of online media. There could be countless opportunities going to waste.
Simon Canning wrote in The Australian  on Monday that most big companies are blind to the marketing opportunities of emerging online media.They are still too reliant on traditional media, [...]]]></description>
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		<slash:comments>0</slash:comments>
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