Post -Public Relations is moving online. A huge number of people now read their news online rather than than in print, and experts expect this number to keep rising. Many people are getting their news from the online news services, such as Yahoo! News, or getting news delivered to their inbox by online [...]
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Increasingly, news is distributed and picked up online. With the growing reputation of Blogs and other online content with a news focus, there has been some speculation about the future of press releases. Are they on the way out?
Press releases, in the ‘old days’, were sent out in hard copy to news officers who shuffled [...]
In Public Relations, it is very important to develop strong media relations skills. Online PR is a little bit different, and you may want to think about Blogging Relations. The popular Blogs are getting many pitches from companies or people who want to get included in the Blog, to generate buzz and get more links. [...]
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Most savvy marketers know the internet as a media and entertainment industry is on on the rise, but not everyone realises just how much things are changing.
There is a decided shift happening at the moment in the media and entertainment industry, and a new report by PricewaterhouseCooper, released last week, detailed just how much is [...]
Here they are: the top ten tips for writing press releases. Keep these in mind when writing your online press release for maximum impact.
1. Keep to one page in length unless absolutely necessary.
2. Create an angle of interest
3. Use just one or two clear sentences to discuss your product.
4. An attractive title is of upmost [...]
One problem with sending out your press releases is the amount that get sent every day – how can you be sure that yours will get read?
Journalists are very busy and work to tight deadline. With the amount of press releases sent out, they do not have time to read all of them to see [...]