<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SEO Sydney, Search Engine Optimisation, PPC Advertising, Social Media, Web Development, SEO Sydney &#187; Local Search Optimisation</title>
	<atom:link href="http://www.websalad.com.au/category/blog/local-search-optimisation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.websalad.com.au</link>
	<description>Fresh Web Thinking</description>
	<lastBuildDate>Wed, 08 Sep 2010 06:00:13 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Twitter Places: What Purpose Does It Serve?</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/twitter-places-what-purpose-does-it-serve/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/twitter-places-what-purpose-does-it-serve/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 00:51:04 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=2184</guid>
		<description><![CDATA[If you’ve been following the tech-news reel in recent weeks, you probably would have heard of Twitter’s new endeavour into geo-targeted search. It’s new, it’s fresh and it’s exciting – but what purpose does it serve?]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/local-search-optimisation/twitter-places-what-purpose-does-it-serve/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Continues With Its Personalised Push</title>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/google-continues-with-its-personalised-push/</link>
		<comments>http://www.websalad.com.au/blog/search-engine-optimisation/google-continues-with-its-personalised-push/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 10:45:25 +0000</pubDate>
		<dc:creator>juan</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://site2.websalad.com.au:8082/?p=1944</guid>
		<description><![CDATA[In monitoring Google’s activity over the 2009-2010 periods, we’re beginning to see a stronger push towards the personalisation of all search results. Google has deployed a multitude of tactics in order to make the user’s experience more ‘personable’ and much more wholesome. Conventional search engine ranking methods have undertaken another metamorphosis in the past two years in conjunction with the search engine’s people-friendly evolution…]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/search-engine-optimisation/google-continues-with-its-personalised-push/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer Reviews: Why They Matter</title>
		<link>http://www.websalad.com.au/blog/e-commerce/customer-reviews-why-they-matter/</link>
		<comments>http://www.websalad.com.au/blog/e-commerce/customer-reviews-why-they-matter/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 10:31:16 +0000</pubDate>
		<dc:creator>juan</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[local search]]></category>

		<guid isPermaLink="false">http://site2.websalad.com.au:8082/?p=1933</guid>
		<description><![CDATA[Customer reviews are powerful sellers, so it’s understandable that they would be one of the most sought after strategies to online retailers and business owners. Trust is an issue on the web, and customer reviews are a way of filling that void with reassurance – bridging this gap could very well mean the difference in achieving an online conversion, a customer enquiry or a transaction.]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/e-commerce/customer-reviews-why-they-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search: Upping the Quality Score</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/local-search-upping-the-quality-score/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/local-search-upping-the-quality-score/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 05:10:27 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[local search]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1615</guid>
		<description><![CDATA[I picked up a nice little piece of information online, taken from the primary source of SMX West 2010. This information was derived directly from the seminar entitled “ranking factors for local search” and has been collated in a very well written piece by author Chris Silver Smith. In short, during the conference there were 10 elements outlined that can attribute to good quality scores and local search rankings.]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/local-search-optimisation/local-search-upping-the-quality-score/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google Places: Bye-Bye Google LBC</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/google-places-bye-bye-google-lbc/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/google-places-bye-bye-google-lbc/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 04:28:04 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1604</guid>
		<description><![CDATA[Now here’s an interesting development, Google Local Business Center has undergone a bit of a re-branding, now marketing itself as “Google Places”. I’ve gotta say, the name definitely rolls off the tongue a lot better. It would be interesting to see if this re-branding gives away any hints of another possible shift in the local [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/local-search-optimisation/google-places-bye-bye-google-lbc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Death of the Online Directory?</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/the-death-of-the-online-directory/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/the-death-of-the-online-directory/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 01:47:06 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google Maps SEO]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paid online advertising]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1334</guid>
		<description><![CDATA[Google expands its reach as it announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a bit more detail here, but what I’m pointing out is that we’re beginning to see trends emerging as Google shifts towards favouring local search. Google has always been stringent on keeping web content relevant, but their advance on local search is now so sophisticated that it could potentially wipe out the good ‘ol fashioned web directory.]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/local-search-optimisation/the-death-of-the-online-directory/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Maps Does Branded PPC</title>
		<link>http://www.websalad.com.au/blog/pay-per-click/google-maps-does-branded-ppc-2/</link>
		<comments>http://www.websalad.com.au/blog/pay-per-click/google-maps-does-branded-ppc-2/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 01:35:29 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1336</guid>
		<description><![CDATA[Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests already in place to test and measure the success of this new revenue stream. The clients that got in early to test this new advsertising channel include high-profile retail chains and banks]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/pay-per-click/google-maps-does-branded-ppc-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Local Search Ranking Factors</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/google-local-search-ranking-factors/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/google-local-search-ranking-factors/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 06:39:02 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[google maps ranking factors]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1308</guid>
		<description><![CDATA[Google is unquestionably the biggest player in the market. What makes Google Maps/Local Business the search wunderkind is that it gives small businesses a chance to rank well and maintain a considerable fighting chance against bigger competition online. But simply obtaining a "top seven" or "top three" rank in Google Maps is not as easy as it seems]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/local-search-optimisation/google-local-search-ranking-factors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Museum Announces Latest Exhibit: The Phone Book</title>
		<link>http://www.websalad.com.au/blog/local-search-optimisation/museum-announces-latest-exhibit-the-phone-book/</link>
		<comments>http://www.websalad.com.au/blog/local-search-optimisation/museum-announces-latest-exhibit-the-phone-book/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 05:59:49 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Local Search Optimisation]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[local search]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1301</guid>
		<description><![CDATA[Welcome to 2010. The digital world reigns supreme as the preferred informational source for customers. If you don't know what local search is, then maybe it's about time that you started learning. Local search is the digital equivalent of a phone book, but unlike the prehistoric capabilities of a phone book, an online local search can direct you from the door of your house, to the door of a business]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/local-search-optimisation/museum-announces-latest-exhibit-the-phone-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
