If you’ve been following the tech-news reel in recent weeks, you probably would have heard of Twitter’s new endeavour into geo-targeted search. It’s new, it’s fresh and it’s exciting – but what purpose does it serve?
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In monitoring Google’s activity over the 2009-2010 periods, we’re beginning to see a stronger push towards the personalisation of all search results. Google has deployed a multitude of tactics in order to make the user’s experience more ‘personable’ and much more wholesome. Conventional search engine ranking methods have undertaken another metamorphosis in the past two years in conjunction with the search engine’s people-friendly evolution…
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Customer reviews are powerful sellers, so it’s understandable that they would be one of the most sought after strategies to online retailers and business owners. Trust is an issue on the web, and customer reviews are a way of filling that void with reassurance – bridging this gap could very well mean the difference in achieving an online conversion, a customer enquiry or a transaction.
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I picked up a nice little piece of information online, taken from the primary source of SMX West 2010. This information was derived directly from the seminar entitled “ranking factors for local search” and has been collated in a very well written piece by author Chris Silver Smith. In short, during the conference there were 10 elements outlined that can attribute to good quality scores and local search rankings.
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Now here’s an interesting development, Google Local Business Center has undergone a bit of a re-branding, now marketing itself as “Google Places”. I’ve gotta say, the name definitely rolls off the tongue a lot better. It would be interesting to see if this re-branding gives away any hints of another possible shift in the local [...]
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Google expands its reach as it announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a bit more detail here, but what I’m pointing out is that we’re beginning to see trends emerging as Google shifts towards favouring local search. Google has always been stringent on keeping web content relevant, but their advance on local search is now so sophisticated that it could potentially wipe out the good ‘ol fashioned web directory.
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