Twitter Places: What Purpose Does It Serve?
If you’ve been following the tech-news reel in recent weeks, you probably would have heard of Twitter’s new endeavour into geo-targeted search. It’s new, it’s fresh and it’s exciting –…
Read more »Google Continues With Its Personalised Push
In monitoring Google’s activity over the 2009-2010 periods, we’re beginning to see a stronger push towards the personalisation of all search results. Google has deployed a multitude of tactics in…
Read more »Customer Reviews: Why They Matter
Customer reviews are powerful sellers, so it’s understandable that they would be one of the most sought after strategies to online retailers and business owners. Trust is an issue on…
Read more »Local Search: Upping the Quality Score
Before I dive into the subject of this post, I just want to make things as clear as possible. Some of the below factors that can attribute to the determining…
Read more »Google Places: Bye-Bye Google LBC
Now here’s an interesting development, Google Local Business Center has undergone a bit of a re-branding, now marketing itself as “Google Places”. I’ve gotta say, the name definitely rolls off…
Read more »The Death of the Online Directory?
Google has announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a…
Read more »Google Maps Does Branded PPC
Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests…
Read more »Google Local Search Ranking Factors
Google is unquestionably the biggest player in the market. What makes Google Maps/Local Business the search wunderkind is that it gives small businesses a chance to rank well and maintain…
Read more »Museum Announces Latest Exhibit: The Phone Book
What is local search?
Local search is the digital equivalent of a phone book. There is a major point of difference between local search and the conventional methods of looking…